9 Ways Your Web Site Can Build Trust

Your web site is the first place your referral partners should send prospects because it helps to confirm everything they’ve said about you.  There are many ways your web site can build trust and credibility with your readers.  And it’s up to you to ensure you’ve set all those signals up to your advantage. Your web site’sRead more

Digital Marketing Education For The Non-Marketer

Because the world of marketing has changed tremendously in the last 10 years, this list of terms was created to provide some digital marketing education.  Much of the industry’s evolution has been propelled by the internet and what has become digital marketing.  It has inspired a language all its own and for those getting startedRead more

B2B Referral Marketing Programs: The Missing Ingredient for Success

Don’t Underestimate the Value of B2B Referral Marketing Few things are as valuable to a business as a steady lead generation strategy that produces hot leads. Unfortunately, most companies don’t have this luxury. For the majority of B2B organizations, generating leads involves cold calling, intensive networking, and the occasional organic lead. While there’s nothing wrongRead more

Top 3 Direct Mail Marketing Blunders

Don’t underestimate the value of direct mail marketing despite today’s digital age. That’s actually one of the best reasons to use direct mail—because so many have reverted to online-only tactics—direct mail can give you an opportunity to stand-out from the competition. Over time, I think we’ve all seen some very detrimental direct mail mistakes. SomeRead more