Ideal Client Profile – Understanding the Facts and Fears Is the Real Silver Bullet

Whether you use the term avatar or qualified prospect or buyer persona or ideal client profile doesn’t much matter.  What does matter is that you (and everyone else in the business) understand, as best you can, the person behind the profile. The better you know your Ideal Client, the better your marketing becomes.  You know whoRead more

Looking to Grow Your Business? Try Talking to Your Customers

Growth hacking is something you hear a fair bit about right now. Everyone is looking for the faster, stronger way to grow their business. Fortunately, the secret to growth is right under our noses. But it’s not new, it’s not techy, and it’s really not that complicated. But it does require some commitment, integrity andRead more

How To Repurpose Marketing Content

How to repurpose marketing content is high on every marketers list of things to learn.  It seems as though the Internet (or, more specifically, the B2B marketplace) is awash in countless articles, blog posts, videos, podcasts, infographics, ebooks, how-to guides, surveys, and case studies. These various types of content are all focused on marketing yourRead more

6 Reasons Why Your Blog Is Not Performing Well

Why is your blog not performing well?  Most of us are following best SEO practices and creating consistent content for our blogs.  We spend a good deal of time generating content  and want to see results and reap the rewards.  But here are a few ways that we might be hindering our blog’s potential for success without evenRead more