4 Reasons Why B2B Companies Need Content

B2B Content Marketing is now absolutely critical regardless of what you sell and who you sell it to.  However, some businesses have been reluctant to adapt this form of marketing because they’re not sure why it’s getting so much attention. There are 4 critical reasons why B2B companies need to embrace content. 1. Risk Mitigation. Read more

How To Use Content Marketing To Build Know, Like and Trust

Throughout this blog, I’ve talked about the value of content marketing and even suggested that your job as a marketer is to provide your prospects with a wealth of information that makes them better consumers in your industry.  And in order to do that, you have to provide them with the 5 types of essentialRead more

5 Business Blogging Metrics To Keep An Eye On

We all talk about the benefits of business blogging, yet surprisingly, many business owners aren’t really sure how to tell whether or not it’s providing any impact.  If you look at simple statistics from sources like Hubspot, we know that web sites that have blogs get 55% more traffic than those that don’t have aRead more

5 Ways to Put Old Blog Posts to Work to Create New Opportunities

  If you’ve been blogging for a few years, no doubt you have plenty of good posts out there that could be updated and re-purposed.  As someone who counsels clients on building content for their business, I think we all make this content thing way too complex.  So for those of you have a slew of postsRead more