How Podcasting Can Benefit Your Business

Podcasting isn’t new, but it’s certainly important to understand how podcasting can benefit your business. It’s been an active form of audio content for more than a decade. However, it’s generally one that many businesses overlook. The word “podcast” is a blend of the two words, blog and iPod. It’s often presented as a series,Read more

How To Measure the ROI of Content Marketing

We keep hearing about the value of content marketing—how it helps demonstrate expertise for our company, generate trust and credibility, as well as SEO value and authority when people share—all great stuff.  But how do you measure the ROI of content marketing? While it’s easy to show that you have been working on a numberRead more

How To Write to Create a Great Content Marketing Experience

Do you ever feel like your constant additions to your blogs and websites aren’t doing you any good? Here are some foolproof ways to create a great content marketing experience and  increase the effectiveness of your posts. General Writing Here are just a few tips that will improve your blog writing in general and enhanceRead more

Why “Above the Fold” Is No Longer Relevant

From time to time, you might hear your B2B colleagues talking about their website content being “above the fold”. But what does that even mean? Here’s what it means and here’s why it does not matter anymore. “Above the fold” is a relic from the print era. The term “above the fold” comes from theRead more