3 Opportunities to Differentiate Your Business

I always ask business owners to tell me what they think separates them from their competition and that’s a tough one.  Because usually what they tell me are the same things I can go and read about on their competitor websites.  Finding a point of differentiation can be challenging, but a little brainstorming can goRead more

Building a Customer Experience as a Point of Differentiation

Not sure how to differentiate your business from the competition?  Here are some ideas any business can use. If you’re looking to build on your client experience,you can download The Marketing Hourglass E-book for some ideas.

A Six Step Process to Enhancing Your Client Experience

I regularly talk about building systems within your business because it’s the easiest way to create a consistent and repeatable methodology around an activity in your business.  And you can use that system idea to create a consistent and repeatable experience for your prospects and clients.  With a system, you can also measure and uncover ways toRead more

7 Tips for Writing Better Press Releases

Recently, I’ve share a good deal of information about what kinds of topics are worthy of issuing a press release.  And last week, I shared some details on several online press release distribution sites to show you how to use the press release to generate traffic and act as a source of lead generation.  But the pressRead more