Blogging Best Practice Guidelines—Your Checklist to Adding New Content

Employing a series of blogging best practice guidelines is one of the best ways to drive traffic to your web site. We all know that adding new and fresh content on a regular basis is important, but if you use a few key best practices when you blog, you can also keep that traffic onRead more

How To Build a Landing Page

Surprisingly, a number of business owners don’t know how to build a landing page.  Landing pages are critical for capturing leads.  A landing page is a page on your website that can only be reached by clicking on a link from an ad or another call to action, and are meant only to capture leadsRead more

Why Content Marketing Is Important

The value of content marketing and content itself has been a popular topic for a few years now.  And yet many businesses still question why it’s necessary for a business to deliver content. By now, you know there are a multitude of really good reasons to include content in your marketing plan.  Content marketing helps your prospectsRead more

Why More Businesses Are Turning to Inbound Marketing

Inbound marketing uses the practice of offering content or information about a topic to educate prospects and draw them in to listen to the business further.  It’s a concept that’s been embraced by businesses, big and small, over the last couple of years.  You can find more information on Inbound Marketing and measuring its effectiveness here.Read more