Lead Generation–Making Your Website Work For You

Lead generation – it’s a term you’ve probably heard.  It’s near and dear to everyone’s heart because it’s the life blood of growing your business.  In fact, it’s probably the number challenge prospects call me about.  And the first thing we do is take a look at the various types of lead generation a companyRead more

4 Critical Elements of Lead Generation

Understanding the elements of lead generation is absolutely necessary if you’re going to build a successful lead generation campaign.  Generating leads—both high in quantity and quality, is the objective for every business.  When a prospect calls me, we might talk about a number of things related to marketing, like their ideal client or their onlineRead more

B2B Lead Generation in 2014

Generating more leads is usually the number one challenge faced by any business.  It’s not about the quality of the leads or reaching decision makers—both of which are important, but the volume of leads produced is typically the biggest issue. And one of the best places to find out what’s working is to ask aRead more

Measuring Your Content Marketing Results

Measuring content marketing results is necessary if you’re going to invest any time and money in it.  Building content is creating, curating, and distributing valuable and educational information and content marketing is delivering that information and being able to measure the awareness its created, the number of leads generated and the volume of closed business. Read more