Case Studies–3 Reasons To Include Them In Your Marketing

In many cases, people may not know why what you have might be important to them.  For some, they’re just not sure what it is that you do or the type of application that your products or services are specifically designed to address.  And that’s why it’s important to talk about the problems that youRead more

Your Role In Building Your New Website

Building and maintaining a website takes an immense amount of time and effort, but it can be the most powerful tool for you and your business.  And while your designer has key tasks in this process and we’ve spoken about those over the last few weeks (see Part 1 and Part 2), you, as a businessRead more

4 Simple Ways to Repurpose Your Content

Publishing valuable and useful content is what can set you apart from your competition.  But creating great content is challenging and it’s a tremendous amount of work.  However, if you put some thought to the content, plan it out, and strategically work at re-purposing your content, you’ll find so much more business value in whatRead more

Do You Value The Most Important Thing in Your Business?

The most valuable thing you have in your business is your potential and existing customer list.  These are the people who’ve already done business with you and those that have raised their hand indicating that they want to find out more about you and your business.  I find it interesting that it’s extremely common for me toRead more