Whether you use the term avatar or qualified prospect or buyer persona or ideal client profile doesn’t much matter. What does matter is that you (and everyone else in the business) understand, as best you can, the person behind the profile. The better you know your Ideal Client, the better your marketing becomes. You know whoRead more
Ideal Client Profile – Understanding the Facts and Fears Is the Real Silver Bullet
Posted in: Blog, Marketing Strategy October 25, 2016
How to Create Engaging Case Studies
Posted in: B2B Marketing, Customer Experience, Lead Nurturing, Marketing Strategy August 4, 2015
Case studies tend to be the most valuable form of content for my clients. That’s why we always start with case studies when I begin working with a new client. Case studies are the most useful piece of content because they provide the proof that we need to confirm that a business can deliver theRead more
How to Tell B2B Stories To Make Your Company Memorable
Posted in: B2B Marketing, Customer Experience, Marketing Strategy July 28, 2015
It’s important to know how b2b marketers can use stories to make their companies, products and services stand out from the competition. Stories not only help you connect with the reader, but they also make you memorable. Stories make you stand out and demonstrate some personality that might not otherwise come through. In today’s marketingRead more
What To Expect When You Start a SEO Program
Posted in: Creating Content, Marketing Strategy, SEO May 8, 2015
Most business owners don’t know what to expect when you start an SEO program. Over the years, I’ve read a tremendous amount of information about SEO and followed a number of experts in the space. And SEO is one of those topics where you can easily get lost. Between black hat techniques, link farms, andRead more