Digital Marketing and How It’s Different From Traditional Marketing

What is digital marketing anyway?  The world of marketing has changed dramatically over the past few years.  Like every other industry, the internet has had its impact on how we market and it’s changed the dynamics significantly.  Given all these changes, it’s now difficult for business owners to understand whether your focus should be onRead more

Content Creation: The Number 1 Thing Businesses Forget

Working on building content to drive traffic to your web site?  The biggest challenge with content creation is investing the time and effort to build the right content.  The right content is the information that your prospects or customers are looking for.  It’s the education they need to be better consumers of your industry. In order to educateRead more

B2B Marketing–What To Consider In Your Content Marketing Strategy

Establishing a content marketing strategy is absolutely essential.  So many B2B businesses have started down the path of content creation, investing time and money in blogging, video, infographics, etc., only to question their efforts after they see few new leads.  In order to successfully make content a part of your marketing activity, you do have toRead more

Green Marketing Strategies– Are You Doing Your Part?

Today, April 22, 2013, more than one billion people around the world will take part in the 43rd anniversary of Earth Day.  Some companies will take part as well and some will use Earth Day as an opportunity to enhance their green marketing strategies and some will use it to exploit yet another event asRead more