How To Create a Content Marketing Strategy

You’d have to be living under a rock today not to have heard about the value of content marketing and using that content to drive traffic to your web site and to build trust and credibility for your business.  But so much of the content I see doesn’t really seem to drive towards any kindRead more

Are You Using The Willy Nilly Approach to Social Media?

While I’m a big believer in using tools to help us automate the repetitive processes in our business, I also think there’s much benefit to ensuring that those ‘touches’ don’t sound robotic.  Do you use any kind of strategy to post or do you just put it out there willy-nilly? Just because you can automateRead more

The Commitment Engine–Making Work Worth It

When I first heard about the Commitment Engine by John Jantsch, he warned us that this book was a little different than his previous two books.  When I heard that, I was a little worried because I liked the first book so much that I became a part of his consulting network –disclaimer. I thoughtRead more

The Less Than Ideal Client

  Do you know how to accurately describe your ideal client?  I think this is a huge problem for most business owners so what I suggest is to reverse engineer that client profile.  We usually have a pretty good idea who we don’t work particularly well with so start there.