Listen Carefully… Your Clients Are Telling You How To Market To Them

When I talk with clients about thinking strategically about their marketing, we sit down and talk very specifically about how their product or service solves a problem or frustration.  Let’s face it, for everything we are out there selling, the prospect has to perceive they have some kind of problem that needs solving. We runRead more

The 3 Functions You Perform In Your Small Business

As we begin 2012, I can’t tell you how many times I’ve already heard people talk about focus and better time management as opportunities for improvement. While these are always great to focus on, for small business owners, I think there’s another key area that often gets neglected until well after it’s too late. InRead more

Need a Kick in the Pants?

  A colleague of mine recently suggested reading “Do The Work” by Steven Pressfield. While I don’t think I’m that much of a procrastinator, the truth is that we can all use a dose of reality every now and again and that’s what this book is. I love that Pressfield is very candid about hisRead more

Twas The Night Before Christmas, When All Through The Business…

With the holidays so near, it felt like the right time to have some fun with our own version of  The Night Before Christmas. Twas last year, the night before Christmas, when all through the business, There wasn’t a piece of content making a peep, no, not even a tweet. The website was now liveRead more