How to Optimize Your Social Media Activity Via Click-Throughs

Publishing social media updates with links to your web site is one way to generate more traffic. But it’s not quite as simple as just publishing the links–unfortunately, it’s not build it, and they will come. There are seven steps you should follow to optimize your social media marketing to generate the click-through activity necessaryRead more

Why Listening is Critical For Building Your Online Presence

Lately, I’ve been talking a good deal about building a total online presence for your business.  Creating useful and educational content is a critical piece of building up your online presence.  That kind of content helps to reinforce that you’re an expert in the industry and it helps to build credibility.  You can find outRead more