Simple Tips for Press Release Writing for Businesses

Regular Press Release writing should be part of any marketing plan in today’s digital world.  For details on why it’s an important marketing tactic, click here. The internet has become the dominant source of distribution for press releases now, so it’s important to understand how that affects what you may or may not include in aRead more

The Strategy Behind Your Company Press Releases–5 Points to Consider

While getting you and your business some quality media attention is an important part of any small business marketing action plan, it takes some time and effort.  Recently, we published a  5 Step Public Relations Starter Plan  to give you a process to follow, however, much of the success of that kind of plan reliesRead more

5 Step Public Relations Starter Plan

Having a member of the respected media write about your company in a publication that your prospects read is one of the most powerful marketing opportunities available to any business.  Mentions from a 3rd party that is unbiased is incredibly valuable in help you to develop trust throughout your community. While some may argue thatRead more

7 Tips for Writing Better Press Releases

Recently, I’ve share a good deal of information about what kinds of topics are worthy of issuing a press release.  And last week, I shared some details on several online press release distribution sites to show you how to use the press release to generate traffic and act as a source of lead generation.  But the pressRead more