8 Press Release Distribution Options

Now that you know what is newsworthy in your business (see post on what kinds of information to announce), you have to decide how you’d like to distribute your press release.  There are numerous sites to choose from and which site you choose really depends on a number of variables –starting with budget. The differenceRead more

5 Newsworthy Items For Promoting Your Business Online

There are three forms of lead generation:  advertising, referral marketing, and public relations.  And for most small businesses, advertising and referral marketing feel very natural for businesses to use.  Public relations, however, is a tool many businesses shy away from and it’s generally because they aren’t aware of what they have that is newsworthy. Just think ofRead more

Why So Much Talk About Press Releases?

Many of you have heard me talk a great deal about press releases lately. And it’s really because so few small businesses are taking advantage of the opportunity to get their business name out there and generating more buzz about the business. At a minimum, there are 3 great reasons for generating press releases andRead more