Why So Much Talk About Press Releases?

Many of you have heard me talk a great deal about press releases lately. And it’s really because so few small businesses are taking advantage of the opportunity to get their business name out there and generating more buzz about the business. At a minimum, there are 3 great reasons for generating press releases andRead more

7 Things to Do Before 2012

As we prepare to enter a New Year, I find this is a great time to get yourself organized and set your small business up for success before we enter the New Year.  We want to get organized across the whole business and this is a great time to do just that. To get thingsRead more

Intellectual Property Use or Public Relations?

Earlier this week, Abercrombie and Fitch decided that MTV’s reality show, “Jersey Shore” offered to pay the cast to never where its’ clothes on air again.   In a news release , the company reported that “This association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.”Read more