9 Ways Your Web Site Can Build Trust

Your web site is the first place your referral partners should send prospects because it helps to confirm everything they’ve said about you.  There are many ways your web site can build trust and credibility with your readers.  And it’s up to you to ensure you’ve set all those signals up to your advantage. Your web site’sRead more

Improve Referral Conversion Rates With Your Web Presence

Guest Blog Post Courtesy of Phil Singleton Word of mouth referrals have always been and will continue to be one of the best sources of leads for businesses. Yet, with the ubiquity of the Internet, the referral sale process has changed in one very important way: very few business owners will make a final decisionRead more

How To Create Effective About Pages

How well do you connect with your audience? It starts with having effective about pages.  You probably know that we buy from companies that we like and trust. Part of that connection and the ability to build both likeability and trust, comes from having an authentic brand – a brand that your prospects respond to.Read more

Why “Above the Fold” Is No Longer Relevant

From time to time, you might hear your B2B colleagues talking about their website content being “above the fold”. But what does that even mean? Here’s what it means and here’s why it does not matter anymore. “Above the fold” is a relic from the print era. The term “above the fold” comes from theRead more