It’s Referral Monday and every Monday, I write about Referral Marketing. In order to be a Referable Business, you have to deserve referrals. A referable business is one that makes business memorable and exciting so its clients will start talking about it.
A key ingredient to becoming a referable business is to create an awesome experience. People don’t talk about boring businesses. When a client has an awesome experience, they’re happy to share the details and they’ll shout it from the rooftop.
A referable business is one that has created a memorable experience and makes clients feel compelled to share their thoughts and spread the good word about the business. They’ll essentially do the selling for you—and that’s the whole point of referral marketing.
In order to continue to deserve referrals though, you need to keep that level of experience going—from the first interaction with a prospect through the first sale and into every subsequent sale and service inquiry thereafter.
Regardless of what tools your clients use to talk about you, you still have to ensure that you deliver that WOW factor on a consistent basis. Figuring it out takes some work and some dedication and it’s an ongoing process. But once you’ve got the right mindset, you’ll always be on the lookout for making every part of your business a smash hit.
Do you do business with an organization that delivers WOW? I’d love to hear about it. Next week, I’ll share some ways to create that WOW factor.