Why We Use Duct Tape Marketing

PrintThat’s quite a term–Duct Tape Marketing.  Duct Tape Marketing was created by small business guru John Jantsch and the term came about because duct tape is a household staple that sticks to everything and that’s essentially how you can think of the Duct Tape Marketing program.

At WH & Associates, we use the Duct Tape Marketing system and methodology with all of our clients.  Here’s what we love about Duct Tape Marketing:

1. It’s a system.  We’re a small business too, so we understand what it takes to build a business and grow it.  We don’t need to reinvent the wheel so we’ve chosen to follow a proven system that’s been used across thousands of businesses and in a number of different countries.  The system helps us to understand what we need to do and when we need to do it so that we create a marketing action plan that’s working for us 24/7.

We start by identifying your Ideal Client.  What most of our clients appreciate most is the fact they are no longer wasting time with clients that suck the life out of the business and aren’t profitable.

Build a point of differentiation.  If your prospects don’t understand how you’re different from your competition, the only thing they can compare you on is price, and you never want to do that.  With the Duct Tape Marketing system we’ll look at the competition and work with you to create an element of differentiation, so that you’re no longer playing that pricing game.

2. With a system, we can create routine.  Because Duct Tape Marketing is a system, we can create a routine around that system so that we know what marketing work has to be done every day, week, month, quarter and year. As we perform these functions routinely and consistently, we create momentum.  And momentum is what builds our business.

3. Updates on all the best tools.  While we will combine the high-tech with the high-touch, a certain amount of technology is necessary to execute a marketing action plan that will produce results in today’s online world.  For both efficiency and effectiveness, a certain amount of your marketing needs to be automated.  We’ll help you with the best high-tech tools to create routine for your business.

4.  Action.  We can talk about marketing all day but if we never do anything with the information, we’ve wasted our time.  If you choose to be coached, we’ll make you accountable and help you through the process.

The best way to take action is start with a complimentary marketing audit.  This gives us a chance to check each other out to see if we’re a good fit.  You can get started by taking 5 minutes to tell us about you and your company.