Table of Contents
Static Pages
- Our Story
September 9, 2009, 08:37
I was first inspired by a story one of my undergrad professors shared in a class on customer service. He talked about a large department store that was…
- How We Work
October 5, 2009, 09:26
At WH & Associates, both our coaching and consulting services are based on the Duct Tape Marketing methodology of installing marketing systems. Created…
- How We Work
- Homepage
October 5, 2009, 09:12
This is a hidden page to hold the various other homepage assets - or pages - that are used in The Station WooTheme to build the homepage. Pages in the Home…
- Why is marketing your small business so difficult?
October 5, 2009, 09:02
The typical small business in America is started by someone with a skill and a dream. Almost never, however, do these individuals know how to market a…
- What if marketing was easy?
October 5, 2009, 09:14
Unfortunately, not every business has the time, dedication, and skills needed to build a marketing plan that consistently produces results. Marketing…
- Install the System... and work it.
October 5, 2009, 09:16
Install the system… and work it. Effective marketing is not an event—it’s a system. And there are well-established, logical steps to follow that…
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October 5, 2009, 09:55
Our Distinction No other marketing firm or advertising agency offers business owners a systematic, step-by-step approach to marketing a business. Our process…
- Get the “7 Steps to Small Business Marketing Success E-Book”
December 8, 2011, 17:36
The 7 Steps to Small Business Marketing Success, written by John Jantsch, creator of Duct Tape Marketing, is a great primer on small business marketing. It…
- Why is marketing your small business so difficult?
- Our Clients
October 5, 2009, 09:28
We work with small businesses and independent professionals from a variety of industries with 1 to 50 employees, with limited or no in-house marketing. Most…
- Services
October 5, 2009, 09:29
At WH & Associates, we provide both marketing coaching and consulting for the small business. We present proven tactics to help you systematically build…
- Consulting
October 5, 2009, 09:30
In an effort to assist clients in understanding some of the material that a quality marketing plan should include, we have prepared a number of pre-packaged…
- Coaching
October 5, 2009, 09:30
At WH & Associates, we have several coaching programs that you can choose from. Our programs vary based on direct interaction with us and the length of…
- Workshops & Seminars
November 4, 2009, 18:13
Workshops and Seminars Join us for our popular “7 Steps to Small Business Marketing Success”. This workshop is held monthly (sometimes even more…
- Half Day Content Boot Camp
January 25, 2010, 09:03
Date: Friday, August 19, 2011 Time: 9:00am - 12pm (Includes coffee and light breakfast) Location: 9870 Research Drive, Irvine, CA Investment: Early…
- 7 Steps to Marketing Success -- Half Day Marketing Workshop
January 10, 2011, 12:51
Having trouble growing your business? The number 1 reason businesses fail is because of the lack of a sound marketing plan to generate QUALIFIED LEADS.…
- Develop Your Ultimate LEAD GENERATION and MARKETING SYSTEM
December 12, 2011, 11:47
Is This You? If you feel that you are doing sporadic activities for lead generation, and just don't have the accountability, clarity, know-how and confidence…
- Half Day Content Boot Camp
- Consulting
- Contact Us
October 5, 2009, 09:36
Weppler, Hernandez & Associates is a strategic marketing firm in Orange County, California. We're Duct Tape Marketing Affiliates. Here's how to Get in…
- Newsletter, find and follow
October 28, 2009, 08:42
Sign up to our email news to keep up to date on marketing opinion and resources. You can also find us on Twitter and LinkedIn, subscribe to our RSS feed…
- Newsletter, find and follow
- Group Coaching June 2010
August 25, 2010, 12:12
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- 7 Steps to Small Business Marketing Success E-Book Download
December 8, 2011, 13:15
Thank you for providing us with your information. Click here to view and download your E-Book.
- 7 Steps to Small Business Marketing Success E-Book
December 8, 2011, 14:21
The 7 Steps to Small Business Marketing Success, written by John Jantsch, creator of Duct Tape Marketing, is a great primer on small business marketing. It…
- Twitter for Business E-Book Download
December 8, 2011, 14:13
Thank you for providing us with your information. Click here to view and download your E-Book.
- Twitter for Business E-Book
December 8, 2011, 15:05
To receive a free copy of the 20 page book – Twitter for Business, please complete the form below. You must provide a valid email address to receive the…
- Sign up now to receive this E-book “Twitter For Business”
December 8, 2011, 18:59
This book is packed with actionable tips and hints from John Jantsch, author of Duct Tape Marketing. It covers the basics from getting set up and finding…
- The Marketing Hourglass
February 13, 2012, 11:48
The Marketing Hourglass written by John Jantsch, creator of Duct Tape Marketing, is a great primer on small business marketing and building a client experience.…
- Site Map
May 12, 2011, 17:13
This page contains the site table of contents. Use it to quickly find content on this website.
Blog Posts
- Category: Blog (128)
- Summer School for Small Business. Is it Time? by: Kelly Weppler Hernandez
May 19, 2012, 13:46
Paying for someone to keep you accountable to fulfilling your goals is an investment in growing your business.
- A Six Step Process to Enhancing Your Client Experience by: Kelly Weppler Hernandez
May 10, 2012, 19:25
This six step process to enhancing the client experience will help businesses differentiate and understand the kinds of problems they really solve.
- Celebrating Small Businesses In Orange County, CA by: Kelly Weppler Hernandez
May 8, 2012, 21:36
Duct Tape Marketing consultants in Orange County, CA invite you to celebrate Small Business Week with a live webinar with John Jantsch at the Microsoft Store.
- 5 Ways to Put Old Blog Posts to Work to Create New Opportunities by: Kelly Weppler Hernandez
May 2, 2012, 06:51
Your old blog posts have plenty of opportunity to re-surface and drive new traffic and opportunities into your business.
- 7 Tips for Writing Better Press Releases by: Kelly Weppler Hernandez
April 24, 2012, 07:15
This post contains 7 tips to help you write better press releases that will drive more traffic and prospects to your web site.
- 3 Things We Can Learn From the Chief Underpants Officer by: Kelly Weppler Hernandez
April 20, 2012, 06:16
Nick Graham, founder of Fresh Happy People and Founder/ Chief Underpants Officer of Joe Boxer, clearly understands the value of innovation and the customer…
- 8 Press Release Distribution Options by: Kelly Weppler Hernandez
April 16, 2012, 12:51
There are a number of press release distribution options for small businesses to get started using public relations for lead generation.
- Is Your Email Signature the Quality Marketing Tool It Could Be? by: Kelly Weppler Hernandez
April 13, 2012, 07:20
The email signature is often underused as a marketing tool.
- 5 Newsworthy Items For Promoting Your Business Online by: Kelly Weppler Hernandez
April 10, 2012, 08:59
Small businesses shy away from public relations when it can be a very effective means of lead generation.
- Why Promotional Products Are Important for Business by: Guest Author
April 2, 2012, 13:07
Promotional products make a business memorable long after the initial receipt of the item.
- 5 Spring Cleaning Actions to Perform in Your Business by: Kelly Weppler Hernandez
March 26, 2012, 09:00
Take these 5 spring cleaning actions to clean up some lose ends in your business and allow you to focus on moving the business forward.
- The Value Of A Small Business Advisory Board by: Kelly Weppler Hernandez
March 22, 2012, 09:00
Creating your own small business advisory board is great for innovation.
- The 4 Things Your Referral Sources Need to Know by: Kelly Weppler Hernandez
March 20, 2012, 09:00
Build a referral marketing system for your business with the four key things that your referral partners need to know.
- 3 Steps For Small Businesses to Get Started With Public Relations by: Kelly Weppler Hernandez
March 16, 2012, 14:02
There are 3 simple steps involved in building a media list so that small businesses can get started using public relations.
- Invest in Yourself, Invest in Your Business - Part 2 by: Kelly Weppler Hernandez
March 13, 2012, 11:00
Small business education, networking resources and self-improvement for business owners.
- Invest in Yourself, Invest in Your Business by: Kelly Weppler Hernandez
March 9, 2012, 13:02
Small business education and networking resources in Southern California.
- Blogging Best Practices - 7 Tips for Better Blogs by: Kelly Weppler Hernandez
March 6, 2012, 09:29
7 tips to create a more visually appealing blog that will get more reads.
- 4 Reasons Why You Should Be Speaking For Your Business by: Kelly Weppler Hernandez
March 2, 2012, 13:30
Speaking is a great way for business owners to develop leads and become known as an expert in your industry.
- 4 Ways to Use Social Media to Amplify Your Content by: Kelly Weppler Hernandez
February 28, 2012, 05:51
Social media tools are valuable for amplifying your content and driving traffic to your web site.
- Brian Solis Talking About The End of Business As Usual by: Kelly Weppler Hernandez
February 27, 2012, 21:51
Brian Solis suggests that companies get caught up designing social media around the tool, not the experience.
- How To Write a Blog Post in Under 30 Minutes by: Kelly Weppler Hernandez
February 22, 2012, 12:23
Writing new and educational content on a routine and regular basis can be challenging, especially coming up with ideas and then getting those…
- The Best Place for Blog Content by: Kelly Weppler Hernandez
February 17, 2012, 11:30
I’ve been talking a good deal about blogging lately because I’ve seen how powerful blogging can be for your business. Regular and consistent writing…
- Blog is a Four Letter Word by: Kelly Weppler Hernandez
February 14, 2012, 06:02
Every week, small business owners tell me they don’t think their online presence is working for them. So the first step here is to look at the level of…
- Using Your Customers to Build Your Marketing Plan by: Kelly Weppler Hernandez
February 8, 2012, 06:08
Last week, in one of my posts, I mentioned that if you listen carefully, you’ll find your customers are actually telling you how to market to them. And…
- Your Role In Building Your New Website by: Kelly Weppler Hernandez
February 7, 2012, 06:08
Your web designer will do the technical work but you, the business owner, have a critical role in building your web site too.
- 7 Ways to Blog Without Being a Writer by: Kelly Weppler Hernandez
February 1, 2012, 06:09
7 ways to blog without being a prolific writer.
- Key Takeaways from Chris Brogan’s “Google+ For Business by: Kelly Weppler Hernandez
January 30, 2012, 10:00
We couldn't have asked for this book to come from a better source than Chris Brogan -- someone with real experience playing with social networks and…
- More Questions to Ask Your Web Designer -- Part 2 by: Kelly Weppler Hernandez
January 27, 2012, 07:56
Questions to ask your web designer
- Listen Carefully… Your Clients Are Telling You How To Market To Them by: Kelly Weppler Hernandez
January 24, 2012, 05:45
Talk about the problems that your product or service solves because that is what is relevant to your prospect.
- The First 5 Important Questions to Ask When Shopping for a Web Designer by: Kelly Weppler Hernandez
January 20, 2012, 07:10
Questions to consider when shopping for a web designer.
- The 3 Functions You Perform In Your Small Business by: Kelly Weppler Hernandez
January 17, 2012, 21:37
As we begin 2012, I can’t tell you how many times I’ve already heard people talk about focus and better time management as opportunities for improvement…
- How Much Do You Give Away for Free? by: Kelly Weppler Hernandez
January 12, 2012, 06:50
I always say that the best way for a business owner to build trust is to make your prospects and customers better consumers in your industry. And that’s why…
- Why So Much Talk About Press Releases? by: Kelly Weppler Hernandez
January 11, 2012, 06:49
Many of you have heard me talk a great deal about press releases lately. And it’s really because so few small businesses are taking advantage of the…
- Need a Kick in the Pants? by: Kelly Weppler Hernandez
January 3, 2012, 12:49
A colleague of mine recently suggested reading “Do The Work” by Steven Pressfield. While I don’t think I’m that much of a procrastinator,…
- Twas The Night Before Christmas, When All Through The Business... by: Kelly Weppler Hernandez
December 21, 2011, 06:13
With the holidays so near, it felt like the right time to have some fun with our own version of The Night Before Christmas. Twas last year, the night before…
- 4 Simple Ways to Repurpose Your Content by: Kelly Weppler Hernandez
December 21, 2011, 06:00
Publishing valuable and useful content is what can set you apart from your competition. But creating great content is challenging and it’s a tremendous…
- Do You Value The Most Important Thing in Your Business? by: Kelly Weppler Hernandez
December 12, 2011, 06:00
The most valuable thing you have in your business is your potential and existing customer list. These are the people who've already done business with…
- 7 Things to Do Before 2012 by: Kelly Weppler Hernandez
December 11, 2011, 02:00
As we prepare to enter a New Year, I find this is a great time to get yourself organized and set your small business up for success before we enter the New…
- Small Business Saturday by: Kelly Weppler Hernandez
November 21, 2011, 13:44
This coming Saturday, November 26th is Small Business Saturday. Click here for more information. We’ve got Black Friday and Cyber Monday to…
- 3 Things Necessary to Produce Advertising Results by: Kelly Weppler Hernandez
November 15, 2011, 14:19
The world of marketing has changed significantly over the last number of years as we’re more and more selective about the messages we’re exposed to. …
- Need Help Creating Content? Check out Storify. by: Kelly Weppler Hernandez
November 9, 2011, 13:30
Storify allows you to create articles, blog posts, stories, etc. using content from other’s Tweets, Facebook status updates, photos from Flickr, videos from…
- 3 Ways to “Think Bigger” by: Kelly Weppler Hernandez
November 8, 2011, 23:41
As many of you know, I’ve just returned from the annual Duct Tape Marketing Consultant conference in Kansas City, MO. The theme of this year’s…
- 5 Simple Ways to Write Content to Build Trust by: Kelly Weppler Hernandez
November 1, 2011, 08:00
I’ve been preaching about the value of content for awhile now and some of you are starting to get the message. Content is a powerful tool…
- Are You Guilty of ‘Once and Done’ Marketing? by: Kelly Weppler Hernandez
October 25, 2011, 22:09
Over the past couple of weeks, every business owner I meet with tells me their biggest problem is lead generation. I ask about how many leads they generate a…
- High Tech vs. High Touch Communication - How Do I Decide Which to Use? by: Kelly Weppler Hernandez
October 10, 2011, 16:24
There’s no question that our new technologies have made it easier for us to keep in touch across distances and over time, but has the allure of these tools…
- How To Create a Video Introduction For Your Web Site by: Kelly Weppler Hernandez
September 28, 2011, 22:49
We all know the benefits of adding video to our websites: it creates a stronger presence for yourself, and it offers you an even better opportunity to show…
- 5 Ways to Determine if Your Web Site is Improving by: Kelly Weppler Hernandez
September 27, 2011, 09:00
Over the last couple of weeks, I’ve been asking business owners about their web site traffic and I’m really just trying to understand if they are paying…
- Are You Really Different or Just Another Commodity? by: Kelly Weppler Hernandez
September 20, 2011, 09:15
Building a viable marketing strategy has two critical components: identifying your ideal target market and creating a unique core difference. Many business…
- Who Should You be Watching on Google Alerts? by: Kelly Weppler Hernandez
September 13, 2011, 09:00
When I talk about one of the first rules of the internet, I tell people to listen first. Listen to what is being asked online, what problems people are…
- When and How Much Time Should I Spend Marketing? by: Kelly Weppler Hernandez
September 5, 2011, 16:29
I do speaking events and workshops on a regular basis and probably the most common question I get asked is about how much time a business owner should spend…
- 5 Things to Consider Before Doing a Daily Deal by: Kelly Weppler Hernandez
August 30, 2011, 08:58
There’s no question that daily deal sites like Groupon and Living Social have become all the craze lately. So much that they are literally everywhere -…
- Content Rules Book Review - Do You Know the Rules? by: Kelly Weppler Hernandez
August 23, 2011, 12:23
Content Rules by Ann Handley (Chief Content Officer, Marketing Profs) and C.C. Chapman (Founder of Digital Dads) is a true gem for organizations of all sizes.…
- Intellectual Property Use or Public Relations? by: Kelly Weppler Hernandez
August 19, 2011, 08:38
Earlier this week, Abercrombie and Fitch decided that MTV’s reality show, “Jersey Shore” offered to pay the cast to never where its’ clothes on air…
- Are You Memorable? by: Kelly Weppler Hernandez
August 4, 2011, 20:55
One of the reasons people shy against networking events is because, quite frankly, they’re often painful. As referral marketing and networking expert…
- What is Inbound Marketing? by: Kelly Weppler Hernandez
July 26, 2011, 08:58
When I talk with business owners today about how they’re filling up their sales funnel, most tell me they’re sending out coupons in local mailers, email…
- The Best Advice I Ever Got by: Kelly Weppler Hernandez
July 15, 2011, 08:28
Are you looking to grow your business? Growing your business means that you have to start doing something different than what you’ve been doing. But…
- Time & Money, It Takes Both to Market a Small Business by: Kelly Weppler Hernandez
July 11, 2011, 08:10
Building a budget for marketing your small business requires thought about both time and money.
- 5 Questions to Ask Yourself As You Write Content for your Website by: Kelly Weppler Hernandez
July 5, 2011, 08:36
When I work with a client, more often than not, we go through a process where it’s simply time to update the content on their website. And for many small…
- Use Speaking Events as a Lead Generation Tool by: Kelly Weppler Hernandez
June 17, 2011, 08:26
Speaking for groups is one of the most effective ways to get yourself out there and become known as an expert in your field. There are always a number of…
- 3 Simple Rules to Delivering Awesome Content by: Kelly Weppler Hernandez
June 10, 2011, 05:58
Content is King! Content Rules! Killer Web Content! For some time now, we’ve been hearing how the key to success is supplying awesome content for our…
- How to Quickly Propel Your Business Beyond the Competition--Stelzner Launches Latest Book by: Kelly Weppler Hernandez
June 3, 2011, 08:55
Last night, I attended the LinkedOC event featuring SocialMedia Examiner’s Michael Stelzner. Stelzner’s new book, Launch—How To Quickly Propel Your…
- 5 Tips For Staying Current with Your Online Presence by: Kelly Weppler Hernandez
May 23, 2011, 09:35
Now that we are building websites in Content Management Systems which allow us to make regular changes and updates, there’s no excuse for having outdated…
- Celebrate National Small Business Week! by: Kelly Weppler Hernandez
May 13, 2011, 08:22
Next week, May 16 to 20, we’re celebrating National Small Business Week. There’s lots of fun and learning scheduled. Here’s what’s you can…
- Article Marketing to Drive Web Site Traffic by: Kelly Weppler Hernandez
May 9, 2011, 08:21
Article marketing can be a very simple and low-cost means of driving traffic to your web site. Well-written content articles are useful in increasing…
- 5 Things to Think About When Introducing You and Your Company by: Kelly Weppler Hernandez
April 29, 2011, 09:17
We all go to networking events so we’re all thinking about clever ways to introduce ourselves and our companies to make us memorable. I had this discussion…
- Celebrating National Small Business Week by: Kelly Weppler Hernandez
April 22, 2011, 10:51
National Small Business Week is May 16 to 20, 2011 and we’ll be doing a few things to celebrate the small businesses in our local community. This…
- Incenting Your Referral Sources? by: Kelly Weppler Hernandez
March 28, 2011, 08:47
Over the last few weeks, I’ve had a number of conversations with various people regarding referrals and incentives. I belong to a closed networking group…
- Do you Collect on Your Referral Opportunities? by: Kelly Weppler Hernandez
March 14, 2011, 08:30
It’s Referral Monday and as always, I’m writing about building your referral marketing program for your business. The first part of building a referral…
- Is Your Business Delivering WOW? by: Kelly Weppler Hernandez
February 28, 2011, 17:20
It’s Referral Monday and every Monday, I write about Referral Marketing. In order to be a Referable Business, you have to deserve referrals. A referable…
- 5 Simple Tips for More Effective Email Marketing by: Kelly Weppler Hernandez
February 25, 2011, 10:31
While many people say the days of email marketing have passed, this is simply not the case. Businesses may find the results are unpredictable simply because…
- Deepen Your Network by: Kelly Weppler Hernandez
February 21, 2011, 12:30
It’s Referral Monday and every Monday, I try to write about Referral Marketing. The key to effective Referral Marketing is about deepening your networks. …
- Are You Being Untruthful on Your Website? by: Kelly Weppler Hernandez
February 17, 2011, 16:29
Last week, I spent some time doing some research to hire a Virtual Assistant to help me with some administrative tasks. You know, work smarter, not…
- ROI And Advertising—3 Key Benchmarks by: Kelly Weppler Hernandez
February 1, 2011, 16:42
Recently, I wrote about 2 step direct response advertising because I think it’s the most valuable method of advertising. For small business owners,…
- Is it Social Media or Word of Mouth Marketing? 4 Tips to Build Word of Mouth. by: Kelly Weppler Hernandez
January 31, 2011, 15:55
A lot of small businesses think that social media is the magic bullet that will solve all their marketing problems. Every week, I hear people ask questions…
- Tips on Small Business Advertising--Part 2 by: Kelly Weppler Hernandez
January 21, 2011, 11:56
Last week, I wrote a post on small business advertising. In the post, I discussed how to create a 2 –Step Direct Response ad piece. The idea here is to…
- 6 Ways to Build Content with Your Referral Network by: Kelly Weppler Hernandez
January 17, 2011, 10:11
It’s Referral Monday and every Monday my blog post is related to creating a better Referral Marketing system for your business. This week, the focus is on…
- Tips on Small Business Advertising--Part 1 by: Kelly Weppler Hernandez
January 14, 2011, 10:41
Small business owners are often skeptical about advertising, and they should be. Effective advertising needs to communicate the benefits of buying from…
- Build Your Marketing Routine by: Kelly Weppler Hernandez
January 7, 2011, 12:56
It seems like every week I talk to small business owners that are trying to get into the habit of regularly doing some kind of marketing activity to promote…
- 5 Simple Marketing Resolutions by: Kelly Weppler Hernandez
December 31, 2010, 07:30
Now’s the time to make plans or resolutions for the New Year. Have you put down any plans or goals on paper—for you personally or for your professionally?…
- 4 Ways to Use Social Networks to Market Even With Company/Industry Restrictions by: Kelly Weppler Hernandez
November 29, 2010, 15:53
It’s Referral Monday and every Monday I write a post on Referral Marketing. Today, I was speaking to a group of NAWBO members (National Association of…
- Small Business Saturday--Saturday, November 27, 2010 by: Kelly Weppler Hernandez
November 19, 2010, 09:08
By now, we’re all very familiar with Black Friday—the day after Thanksgiving. It was created by the retail industry to get us all in the shopping…
- 5 Simple Ways to Reward Your Best Clients by: Kelly Weppler Hernandez
November 8, 2010, 16:38
It’s Make a Referral Monday and every Monday I write a blog post on Referral Marketing. And today’s topic is about appreciating your existing client…
- 7 Steps to Developing New Strategic Partners by: Kelly Weppler Hernandez
November 1, 2010, 11:54
It’s Referral Monday and every Monday, I write a post on building your path to more referrals. In order to get more referrals, you really have to be very…
- 5 Simple Steps For Handling Negative On-line Reviews by: Kelly Weppler Hernandez
October 29, 2010, 10:59
With all the social networking and on-line review sites out there, I hear a number of businesses indicate that they are reluctant to create profiles and…
- 5 Simple Tips to Improving Your Customer Experience by: Kelly Weppler Hernandez
October 25, 2010, 10:54
It’s Referral Monday and every Monday, I write a post on getting more referrals. In order to get more referrals, you really have to be very focused on…
- The Best Way to Get More Referrals by: Kelly Weppler Hernandez
October 18, 2010, 09:15
It’s Referral Monday and every Monday, I write a post on getting more referrals. After all, Referral Marketing is the most cost effective means of growing…
- Turning Leads into Sales--High Tech vs. High Touch by: Kelly Weppler Hernandez
October 11, 2010, 15:55
It’s Referral Monday and that means my post is about developing your Referral Marketing system. Last week, I spoke at the California Association of…
- 3 Reasons Why Most Marketing Isn’t Successful by: Kelly Weppler Hernandez
October 8, 2010, 16:49
There are three simple reasons why most small business marketing is unsucsessful. See how you can improve your marketing.
- 6 Steps to Building a Referral Marketing Follow-up Plan by: Kelly Weppler Hernandez
September 27, 2010, 10:13
It’s Referral Monday and this week we’re talking about your Referral Marketing process for small businesses, and, more specifically, about what you do when…
- The Best Active Lead Generation by: Kelly Weppler Hernandez
September 17, 2010, 09:21
One of the biggest challenges for small businesses is generating new leads. Generating leads is about getting new people to know, like and trust you. In…
- 4 Sources for Building a Strategic Partner Network by: Kelly Weppler Hernandez
September 13, 2010, 07:33
It’s Referral Monday, and on Monday’s, my blog post is about Referral Marketing and how to develop a Referral Engine for your business. Last week, I did…
- How Well Do You Deliver on Your Plain-Vanilla Promises? by: Kelly Weppler Hernandez
September 3, 2010, 06:53
Surprisingly, I still come across business owners who think their point of differentiation is ‘great customer service’. Like I’ve said before, great…
- Tips for More Effective Testimonials by: Kelly Weppler Hernandez
August 30, 2010, 07:48
It’s Make a Referral Monday and this week’s Referral Marketing post is on testimonials. Testimonials are very effective marketing tools. But there’s…
- 5 Ways to Collect Testimonials by: Kelly Weppler Hernandez
August 23, 2010, 09:13
It’s Referral Monday. Every Monday, my blog post is about some aspect of referral marketing. This week, I’m talking about using testimonials to build…
- The Biggest Marketing Lesson I Learned from Being a Gym Rat by: Kelly Weppler Hernandez
August 6, 2010, 10:12
You may not know it, but, yes, I used to be a Gym Rat. Many moons ago, I worked in a corporate fitness center orienting people to the facility, showing them…
- 4 Ways to Improve The Credibility of Your Business by: Kelly Weppler Hernandez
July 30, 2010, 07:15
I’m in the middle of leading a group coaching program where my clients are learning the Duct Tape Marketing system to effectively market their businesses. …
- 3 Ways to Make Your Business More Referable by: Kelly Weppler Hernandez
July 26, 2010, 10:51
It’s Monday which means its Make a Referral Monday. Every Monday, I’ll cover pertinent details related to developing a referral marketing system for your…
- 4 Steps to Writing Effective Case Studies for Your Business by: Kelly Weppler Hernandez
July 23, 2010, 14:22
When I work with clients on developing marketing materials, I always talk about the value of adding case studies. Case studies allow your prospective client…
- Can You Teach Your Business to Market Itself? by: Kelly Weppler Hernandez
July 19, 2010, 10:07
The best way to develop referrals in your business is to develop a referral mindset not only in yourself, but also in your staff, your strategic partners, and…
- The 1 Thing to Include in Your Advertising by: Kelly Weppler Hernandez
July 12, 2010, 22:20
Recently, I’ve done several marketing material audits. I take a look at things like websites, marketing kits, advertisements, business cards, etc. and…
- Social Media–Personal vs. Professional by: Kelly Weppler Hernandez
June 28, 2010, 07:15
Last week, I was talking with a group of people about Social media and using it to market your business. A question that always comes up is “How do I…
- John Jantsch coming to Orange County! by: Kelly Weppler Hernandez
June 6, 2010, 21:19
If you’re going to be in Orange County on June 16th, make plans to see John Jantsch, the creator Duct Tape Marketing. As you’ve heard from me, John’s…
- Are We Entitled to Privacy on the Web? by: Kelly Weppler Hernandez
May 22, 2010, 10:48
We’ve all seen the recent stories dominating the social networking news regarding Facebook privacy settings. We’ve read the posts and comments by those…
- How To Get More Referrals by: Kelly Weppler Hernandez
May 17, 2010, 22:27
When I talk to clients about implementing a Referral Marketing system to help their business grow, they often tell me they feel weird or uncomfortable about…
- How To Make Referral Marketing Successful by: Kelly Weppler Hernandez
May 13, 2010, 08:14
Referral marketing is the most cost effective means of lead generation and should be a part of every business, especially those that want to experience…
- Afraid of Negative On-Line Reviews? by: Kelly Weppler Hernandez
May 5, 2010, 22:09
We’ve all seen some of the case studies that demonstrate the value of using Social Media tools to promote our businesses on-line. More and more people are…
- Is Your Brand Authentic? by: Kelly Weppler Hernandez
May 3, 2010, 21:52
I coach a number of clients through the process of creating marketing materials for their business. And I often suggest that they tell their story—talk…
- How Do You Find Your Target Market On-line? by: Kelly Weppler Hernandez
April 28, 2010, 09:37
This question came to me recently via Jarrett Gucci of Dynasty Web Solutions--it's from one of his readers. We have worked together on a number of projects. …
- The Power of Referral Marketing by: Kelly Weppler Hernandez
April 26, 2010, 12:32
Somehow, people innately have the desire to help others and generally want to see others succeed. Last week, for example, I was at a workshop and talking in…
- Does Your Social Media Routine Include Listening? by: Kelly Weppler Hernandez
April 23, 2010, 08:21
By now, we all know that Social Media can be a very powerful addition to our marketing plans. But it’s not just about what you post. If you’re using…
- 5 Lessons I've Learned Using Social Media by: Kelly Weppler Hernandez
April 21, 2010, 22:18
This week, I’ll be speaking with a colleague of mine about using Social Media to market your business. Because this event includes providing some tips and…
- Need Blogging Inspiration? by: Kelly Weppler Hernandez
April 15, 2010, 12:57
Yesterday I spoke to a group of Senior Care Service Providers about the value of blogging for small business owners. And no matter when I talk about…
- Are You Making This Mistake In Your Business? by: Kelly Weppler Hernandez
April 12, 2010, 07:30
It’s interesting to flip through a local paper or magazine and take a look at some of the advertising that appears in these publications. Unfortunately,…
- More Ways to Build Trust--Saved the Best for Last by: Kelly Weppler Hernandez
April 9, 2010, 09:59
Following the Duct Tape Marketing definition of marketing is getting those with a need to know, like and trust you. I recently wrote a post detailing ways to…
- Don't Have Time To Market Your Business? by: Kelly Weppler Hernandez
April 5, 2010, 20:57
I frequently hear business owners claim that time is the number one thing that is preventing them from marketing their business. And I totally understand…
- 4 Ways to Differentiate Your Business by: Kelly Weppler Hernandez
April 1, 2010, 21:25
Most prospects think that one business is essentially just like the next. Most prospects won’t be able to tell the difference. If they can’t tell the…
- 10 Tips for Better Blog Writing by: Kelly Weppler Hernandez
March 30, 2010, 08:54
The best way to improve a skill is to practice it. You frequently hear me talk about the importance of frequent blog posts to help build your business. …
- 5 Ways to Build Trust by: Kelly Weppler Hernandez
March 25, 2010, 13:02
As you’ve heard me say before, marketing is about getting prospects to know, like and trust you. And the critical piece is trust because the next…
- Looking for the Linchpin? by: Kelly Weppler Hernandez
March 22, 2010, 05:58
Like most small business owners, you find yourself strapped for cash. Challenges with cash flow means that you are a Jack of all Trades, but, unfortunately,…
- How Many Social Media Profiles Do You Maintain? by: Kelly Weppler Hernandez
March 16, 2010, 14:08
Interesting question. It appeared on a marketing forum recently. When I last looked, 638 people had already responded to this question. There’s no…
- It's Referral Week! by: Kelly Weppler Hernandez
March 8, 2010, 11:51
March 8 to 12 is Make a Referral Week www.makeareferralweek.com. The week will feature daily educational programs teaching you how to make better use of…
- 4 Tips for Better Blogging Topics by: Kelly Weppler Hernandez
March 1, 2010, 11:43
I’m always telling my clients and readers that they need to be writing—whether it be a blog or articles for e-zines, writing and commenting on other’s…
- Social Media--Should You Outsource? by: Kelly Weppler Hernandez
February 8, 2010, 11:46
As social media becomes a more and more important part of marketing, I am often asked ‘Should I outsource my social media?’ or comments like ‘I just…
- Storytelling as an Effective Marketing Tool by: Kelly Weppler Hernandez
February 1, 2010, 16:04
Storytelling is a powerful and effective means of communicating. It engages the audience to help them remember facts and information about you and your…
- Does your marketing plan put strategy before tactics? by: Kelly Weppler Hernandez
January 25, 2010, 09:45
It seems every week I get a phone call or an inquiry from someone who’s just paid for advertising in a local paper or just launched a direct mail campaign…
- Is Marketing an After-Thought for your Business? by: Kelly Weppler Hernandez
January 18, 2010, 22:35
This past week, I presented the 7 Steps to Small Business Marketing Success. At the beginning of the session, I asked participants for feedback on the…
- How to Keep the Competition Out by: Kelly Weppler Hernandez
January 11, 2010, 16:55
If a prospect contacted you, it’s safe to say that they’re interested in what you have to sell. The thing you don’t know is when the prospect will make…
- How to Develop Strategic Partnerships by: Kelly Weppler Hernandez
January 4, 2010, 11:27
Even though we see several indicators that suggest the economic downturn is winding its way up again, we still need to be feeding ideas through our systems in…
- Summer School for Small Business. Is it Time? by: Kelly Weppler Hernandez
- Category: marketing system (46)
- A Six Step Process to Enhancing Your Client Experience by: Kelly Weppler Hernandez
May 10, 2012, 19:25
This six step process to enhancing the client experience will help businesses differentiate and understand the kinds of problems they really solve.
- The 4 Things Your Referral Sources Need to Know by: Kelly Weppler Hernandez
March 20, 2012, 09:00
Build a referral marketing system for your business with the four key things that your referral partners need to know.
- Your Role In Building Your New Website by: Kelly Weppler Hernandez
February 7, 2012, 06:08
Your web designer will do the technical work but you, the business owner, have a critical role in building your web site too.
- High Tech vs. High Touch Communication - How Do I Decide Which to Use? by: Kelly Weppler Hernandez
October 10, 2011, 16:24
There’s no question that our new technologies have made it easier for us to keep in touch across distances and over time, but has the allure of these tools…
- What is Inbound Marketing? by: Kelly Weppler Hernandez
July 26, 2011, 08:58
When I talk with business owners today about how they’re filling up their sales funnel, most tell me they’re sending out coupons in local mailers, email…
- Time & Money, It Takes Both to Market a Small Business by: Kelly Weppler Hernandez
July 11, 2011, 08:10
Building a budget for marketing your small business requires thought about both time and money.
- Use Speaking Events as a Lead Generation Tool by: Kelly Weppler Hernandez
June 17, 2011, 08:26
Speaking for groups is one of the most effective ways to get yourself out there and become known as an expert in your field. There are always a number of…
- Article Marketing to Drive Web Site Traffic by: Kelly Weppler Hernandez
May 9, 2011, 08:21
Article marketing can be a very simple and low-cost means of driving traffic to your web site. Well-written content articles are useful in increasing…
- Do you Collect on Your Referral Opportunities? by: Kelly Weppler Hernandez
March 14, 2011, 08:30
It’s Referral Monday and as always, I’m writing about building your referral marketing program for your business. The first part of building a referral…
- Is it Social Media or Word of Mouth Marketing? 4 Tips to Build Word of Mouth. by: Kelly Weppler Hernandez
January 31, 2011, 15:55
A lot of small businesses think that social media is the magic bullet that will solve all their marketing problems. Every week, I hear people ask questions…
- Build Your Marketing Routine by: Kelly Weppler Hernandez
January 7, 2011, 12:56
It seems like every week I talk to small business owners that are trying to get into the habit of regularly doing some kind of marketing activity to promote…
- 5 Simple Marketing Resolutions by: Kelly Weppler Hernandez
December 31, 2010, 07:30
Now’s the time to make plans or resolutions for the New Year. Have you put down any plans or goals on paper—for you personally or for your professionally?…
- Rudulph, With Your Nose So Bright, Won't You Guide My Business Tonight? by: Kelly Weppler Hernandez
December 23, 2010, 15:35
Rudolph, with your nose so bright, won’t you guide my business tonight? Small business owners have a tendancy to follow any bright, shiny light—like…
- Commitment is Required to Build a Referral Marketing System by: Kelly Weppler Hernandez
December 13, 2010, 11:38
Today is Referral Monday and every Monday I write a post about Referral Marketing. Every week, I write about some aspect of developing a Referral…
- Turning Leads into Sales--High Tech vs. High Touch by: Kelly Weppler Hernandez
October 11, 2010, 15:55
It’s Referral Monday and that means my post is about developing your Referral Marketing system. Last week, I spoke at the California Association of…
- 3 Reasons Why Most Marketing Isn’t Successful by: Kelly Weppler Hernandez
October 8, 2010, 16:49
There are three simple reasons why most small business marketing is unsucsessful. See how you can improve your marketing.
- The Best Active Lead Generation by: Kelly Weppler Hernandez
September 17, 2010, 09:21
One of the biggest challenges for small businesses is generating new leads. Generating leads is about getting new people to know, like and trust you. In…
- 5 Ways to Collect Testimonials by: Kelly Weppler Hernandez
August 23, 2010, 09:13
It’s Referral Monday. Every Monday, my blog post is about some aspect of referral marketing. This week, I’m talking about using testimonials to build…
- The Biggest Marketing Lesson I Learned from Being a Gym Rat by: Kelly Weppler Hernandez
August 6, 2010, 10:12
You may not know it, but, yes, I used to be a Gym Rat. Many moons ago, I worked in a corporate fitness center orienting people to the facility, showing them…
- 4 Ways to Improve The Credibility of Your Business by: Kelly Weppler Hernandez
July 30, 2010, 07:15
I’m in the middle of leading a group coaching program where my clients are learning the Duct Tape Marketing system to effectively market their businesses. …
- 3 Ways to Make Your Business More Referable by: Kelly Weppler Hernandez
July 26, 2010, 10:51
It’s Monday which means its Make a Referral Monday. Every Monday, I’ll cover pertinent details related to developing a referral marketing system for your…
- 4 Steps to Writing Effective Case Studies for Your Business by: Kelly Weppler Hernandez
July 23, 2010, 14:22
When I work with clients on developing marketing materials, I always talk about the value of adding case studies. Case studies allow your prospective client…
- John Jantsch coming to Orange County! by: Kelly Weppler Hernandez
June 6, 2010, 21:19
If you’re going to be in Orange County on June 16th, make plans to see John Jantsch, the creator Duct Tape Marketing. As you’ve heard from me, John’s…
- How To Get More Referrals by: Kelly Weppler Hernandez
May 17, 2010, 22:27
When I talk to clients about implementing a Referral Marketing system to help their business grow, they often tell me they feel weird or uncomfortable about…
- How To Make Referral Marketing Successful by: Kelly Weppler Hernandez
May 13, 2010, 08:14
Referral marketing is the most cost effective means of lead generation and should be a part of every business, especially those that want to experience…
- Is Your Brand Authentic? by: Kelly Weppler Hernandez
May 3, 2010, 21:52
I coach a number of clients through the process of creating marketing materials for their business. And I often suggest that they tell their story—talk…
- How Do You Find Your Target Market On-line? by: Kelly Weppler Hernandez
April 28, 2010, 09:37
This question came to me recently via Jarrett Gucci of Dynasty Web Solutions--it's from one of his readers. We have worked together on a number of projects. …
- 5 Lessons I've Learned Using Social Media by: Kelly Weppler Hernandez
April 21, 2010, 22:18
This week, I’ll be speaking with a colleague of mine about using Social Media to market your business. Because this event includes providing some tips and…
- Need Blogging Inspiration? by: Kelly Weppler Hernandez
April 15, 2010, 12:57
Yesterday I spoke to a group of Senior Care Service Providers about the value of blogging for small business owners. And no matter when I talk about…
- Are You Making This Mistake In Your Business? by: Kelly Weppler Hernandez
April 12, 2010, 07:30
It’s interesting to flip through a local paper or magazine and take a look at some of the advertising that appears in these publications. Unfortunately,…
- More Ways to Build Trust--Saved the Best for Last by: Kelly Weppler Hernandez
April 9, 2010, 09:59
Following the Duct Tape Marketing definition of marketing is getting those with a need to know, like and trust you. I recently wrote a post detailing ways to…
- Don't Have Time To Market Your Business? by: Kelly Weppler Hernandez
April 5, 2010, 20:57
I frequently hear business owners claim that time is the number one thing that is preventing them from marketing their business. And I totally understand…
- Does your marketing plan put strategy before tactics? by: Kelly Weppler Hernandez
January 25, 2010, 09:45
It seems every week I get a phone call or an inquiry from someone who’s just paid for advertising in a local paper or just launched a direct mail campaign…
- Is Marketing an After-Thought for your Business? by: Kelly Weppler Hernandez
January 18, 2010, 22:35
This past week, I presented the 7 Steps to Small Business Marketing Success. At the beginning of the session, I asked participants for feedback on the…
- Category: Marketing System (15)
- The 4 Things Your Referral Sources Need to Know by: Kelly Weppler Hernandez
March 20, 2012, 09:00
Build a referral marketing system for your business with the four key things that your referral partners need to know.
- Your Role In Building Your New Website by: Kelly Weppler Hernandez
February 7, 2012, 06:08
Your web designer will do the technical work but you, the business owner, have a critical role in building your web site too.
- Listen Carefully… Your Clients Are Telling You How To Market To Them by: Kelly Weppler Hernandez
January 24, 2012, 05:45
Talk about the problems that your product or service solves because that is what is relevant to your prospect.
- The 3 Functions You Perform In Your Small Business by: Kelly Weppler Hernandez
January 17, 2012, 21:37
As we begin 2012, I can’t tell you how many times I’ve already heard people talk about focus and better time management as opportunities for improvement…
- Need a Kick in the Pants? by: Kelly Weppler Hernandez
January 3, 2012, 12:49
A colleague of mine recently suggested reading “Do The Work” by Steven Pressfield. While I don’t think I’m that much of a procrastinator,…
- Twas The Night Before Christmas, When All Through The Business... by: Kelly Weppler Hernandez
December 21, 2011, 06:13
With the holidays so near, it felt like the right time to have some fun with our own version of The Night Before Christmas. Twas last year, the night before…
- Do You Value The Most Important Thing in Your Business? by: Kelly Weppler Hernandez
December 12, 2011, 06:00
The most valuable thing you have in your business is your potential and existing customer list. These are the people who've already done business with…
- When and How Much Time Should I Spend Marketing? by: Kelly Weppler Hernandez
September 5, 2011, 16:29
I do speaking events and workshops on a regular basis and probably the most common question I get asked is about how much time a business owner should spend…
- Are You Memorable? by: Kelly Weppler Hernandez
August 4, 2011, 20:55
One of the reasons people shy against networking events is because, quite frankly, they’re often painful. As referral marketing and networking expert…
- 5 Simple Tips for More Effective Email Marketing by: Kelly Weppler Hernandez
February 25, 2011, 10:31
While many people say the days of email marketing have passed, this is simply not the case. Businesses may find the results are unpredictable simply because…
- Are You Being Untruthful on Your Website? by: Kelly Weppler Hernandez
February 17, 2011, 16:29
Last week, I spent some time doing some research to hire a Virtual Assistant to help me with some administrative tasks. You know, work smarter, not…
- Rudulph, With Your Nose So Bright, Won't You Guide My Business Tonight? by: Kelly Weppler Hernandez
December 23, 2010, 15:35
Rudolph, with your nose so bright, won’t you guide my business tonight? Small business owners have a tendancy to follow any bright, shiny light—like…
- 5 Simple Ways to Reward Your Best Clients by: Kelly Weppler Hernandez
November 8, 2010, 16:38
It’s Make a Referral Monday and every Monday I write a blog post on Referral Marketing. And today’s topic is about appreciating your existing client…
- 5 Simple Tips to Improving Your Customer Experience by: Kelly Weppler Hernandez
October 25, 2010, 10:54
It’s Referral Monday and every Monday, I write a post on getting more referrals. In order to get more referrals, you really have to be very focused on…
- The Best Way to Get More Referrals by: Kelly Weppler Hernandez
October 18, 2010, 09:15
It’s Referral Monday and every Monday, I write a post on getting more referrals. After all, Referral Marketing is the most cost effective means of growing…
- The 4 Things Your Referral Sources Need to Know by: Kelly Weppler Hernandez
- A Six Step Process to Enhancing Your Client Experience by: Kelly Weppler Hernandez
- Category: social media (16)
- 4 Ways to Use Social Media to Amplify Your Content by: Kelly Weppler Hernandez
February 28, 2012, 05:51
Social media tools are valuable for amplifying your content and driving traffic to your web site.
- Key Takeaways from Chris Brogan’s “Google+ For Business by: Kelly Weppler Hernandez
January 30, 2012, 10:00
We couldn't have asked for this book to come from a better source than Chris Brogan -- someone with real experience playing with social networks and…
- 7 Things to Do Before 2012 by: Kelly Weppler Hernandez
December 11, 2011, 02:00
As we prepare to enter a New Year, I find this is a great time to get yourself organized and set your small business up for success before we enter the New…
- Who Should You be Watching on Google Alerts? by: Kelly Weppler Hernandez
September 13, 2011, 09:00
When I talk about one of the first rules of the internet, I tell people to listen first. Listen to what is being asked online, what problems people are…
- 5 Tips For Staying Current with Your Online Presence by: Kelly Weppler Hernandez
May 23, 2011, 09:35
Now that we are building websites in Content Management Systems which allow us to make regular changes and updates, there’s no excuse for having outdated…
- Is it Social Media or Word of Mouth Marketing? 4 Tips to Build Word of Mouth. by: Kelly Weppler Hernandez
January 31, 2011, 15:55
A lot of small businesses think that social media is the magic bullet that will solve all their marketing problems. Every week, I hear people ask questions…
- 5 Simple Ways to Reward Your Best Clients by: Kelly Weppler Hernandez
November 8, 2010, 16:38
It’s Make a Referral Monday and every Monday I write a blog post on Referral Marketing. And today’s topic is about appreciating your existing client…
- 5 Simple Steps For Handling Negative On-line Reviews by: Kelly Weppler Hernandez
October 29, 2010, 10:59
With all the social networking and on-line review sites out there, I hear a number of businesses indicate that they are reluctant to create profiles and…
- Social Media–Personal vs. Professional by: Kelly Weppler Hernandez
June 28, 2010, 07:15
Last week, I was talking with a group of people about Social media and using it to market your business. A question that always comes up is “How do I…
- Are We Entitled to Privacy on the Web? by: Kelly Weppler Hernandez
May 22, 2010, 10:48
We’ve all seen the recent stories dominating the social networking news regarding Facebook privacy settings. We’ve read the posts and comments by those…
- Afraid of Negative On-Line Reviews? by: Kelly Weppler Hernandez
May 5, 2010, 22:09
We’ve all seen some of the case studies that demonstrate the value of using Social Media tools to promote our businesses on-line. More and more people are…
- How Do You Find Your Target Market On-line? by: Kelly Weppler Hernandez
April 28, 2010, 09:37
This question came to me recently via Jarrett Gucci of Dynasty Web Solutions--it's from one of his readers. We have worked together on a number of projects. …
- Does Your Social Media Routine Include Listening? by: Kelly Weppler Hernandez
April 23, 2010, 08:21
By now, we all know that Social Media can be a very powerful addition to our marketing plans. But it’s not just about what you post. If you’re using…
- 5 Lessons I've Learned Using Social Media by: Kelly Weppler Hernandez
April 21, 2010, 22:18
This week, I’ll be speaking with a colleague of mine about using Social Media to market your business. Because this event includes providing some tips and…
- Need Blogging Inspiration? by: Kelly Weppler Hernandez
April 15, 2010, 12:57
Yesterday I spoke to a group of Senior Care Service Providers about the value of blogging for small business owners. And no matter when I talk about…
- Social Media--Should You Outsource? by: Kelly Weppler Hernandez
February 8, 2010, 11:46
As social media becomes a more and more important part of marketing, I am often asked ‘Should I outsource my social media?’ or comments like ‘I just…
- 4 Ways to Use Social Media to Amplify Your Content by: Kelly Weppler Hernandez
- Category: Referral Marketing (24)
- The 4 Things Your Referral Sources Need to Know by: Kelly Weppler Hernandez
March 20, 2012, 09:00
Build a referral marketing system for your business with the four key things that your referral partners need to know.
- Incenting Your Referral Sources? by: Kelly Weppler Hernandez
March 28, 2011, 08:47
Over the last few weeks, I’ve had a number of conversations with various people regarding referrals and incentives. I belong to a closed networking group…
- Do you Collect on Your Referral Opportunities? by: Kelly Weppler Hernandez
March 14, 2011, 08:30
It’s Referral Monday and as always, I’m writing about building your referral marketing program for your business. The first part of building a referral…
- Is Your Business Delivering WOW? by: Kelly Weppler Hernandez
February 28, 2011, 17:20
It’s Referral Monday and every Monday, I write about Referral Marketing. In order to be a Referable Business, you have to deserve referrals. A referable…
- Deepen Your Network by: Kelly Weppler Hernandez
February 21, 2011, 12:30
It’s Referral Monday and every Monday, I try to write about Referral Marketing. The key to effective Referral Marketing is about deepening your networks. …
- Is it Social Media or Word of Mouth Marketing? 4 Tips to Build Word of Mouth. by: Kelly Weppler Hernandez
January 31, 2011, 15:55
A lot of small businesses think that social media is the magic bullet that will solve all their marketing problems. Every week, I hear people ask questions…
- 6 Ways to Build Content with Your Referral Network by: Kelly Weppler Hernandez
January 17, 2011, 10:11
It’s Referral Monday and every Monday my blog post is related to creating a better Referral Marketing system for your business. This week, the focus is on…
- Commitment is Required to Build a Referral Marketing System by: Kelly Weppler Hernandez
December 13, 2010, 11:38
Today is Referral Monday and every Monday I write a post about Referral Marketing. Every week, I write about some aspect of developing a Referral…
- 5 Simple Ways to Reward Your Best Clients by: Kelly Weppler Hernandez
November 8, 2010, 16:38
It’s Make a Referral Monday and every Monday I write a blog post on Referral Marketing. And today’s topic is about appreciating your existing client…
- 7 Steps to Developing New Strategic Partners by: Kelly Weppler Hernandez
November 1, 2010, 11:54
It’s Referral Monday and every Monday, I write a post on building your path to more referrals. In order to get more referrals, you really have to be very…
- 5 Simple Tips to Improving Your Customer Experience by: Kelly Weppler Hernandez
October 25, 2010, 10:54
It’s Referral Monday and every Monday, I write a post on getting more referrals. In order to get more referrals, you really have to be very focused on…
- The Best Way to Get More Referrals by: Kelly Weppler Hernandez
October 18, 2010, 09:15
It’s Referral Monday and every Monday, I write a post on getting more referrals. After all, Referral Marketing is the most cost effective means of growing…
- Turning Leads into Sales--High Tech vs. High Touch by: Kelly Weppler Hernandez
October 11, 2010, 15:55
It’s Referral Monday and that means my post is about developing your Referral Marketing system. Last week, I spoke at the California Association of…
- 6 Steps to Building a Referral Marketing Follow-up Plan by: Kelly Weppler Hernandez
September 27, 2010, 10:13
It’s Referral Monday and this week we’re talking about your Referral Marketing process for small businesses, and, more specifically, about what you do when…
- 4 Sources for Building a Strategic Partner Network by: Kelly Weppler Hernandez
September 13, 2010, 07:33
It’s Referral Monday, and on Monday’s, my blog post is about Referral Marketing and how to develop a Referral Engine for your business. Last week, I did…
- Tips for More Effective Testimonials by: Kelly Weppler Hernandez
August 30, 2010, 07:48
It’s Make a Referral Monday and this week’s Referral Marketing post is on testimonials. Testimonials are very effective marketing tools. But there’s…
- 5 Ways to Collect Testimonials by: Kelly Weppler Hernandez
August 23, 2010, 09:13
It’s Referral Monday. Every Monday, my blog post is about some aspect of referral marketing. This week, I’m talking about using testimonials to build…
- 3 Ways to Make Your Business More Referable by: Kelly Weppler Hernandez
July 26, 2010, 10:51
It’s Monday which means its Make a Referral Monday. Every Monday, I’ll cover pertinent details related to developing a referral marketing system for your…
- Can You Teach Your Business to Market Itself? by: Kelly Weppler Hernandez
July 19, 2010, 10:07
The best way to develop referrals in your business is to develop a referral mindset not only in yourself, but also in your staff, your strategic partners, and…
- John Jantsch coming to Orange County! by: Kelly Weppler Hernandez
June 6, 2010, 21:19
If you’re going to be in Orange County on June 16th, make plans to see John Jantsch, the creator Duct Tape Marketing. As you’ve heard from me, John’s…
- How To Get More Referrals by: Kelly Weppler Hernandez
May 17, 2010, 22:27
When I talk to clients about implementing a Referral Marketing system to help their business grow, they often tell me they feel weird or uncomfortable about…
- How To Make Referral Marketing Successful by: Kelly Weppler Hernandez
May 13, 2010, 08:14
Referral marketing is the most cost effective means of lead generation and should be a part of every business, especially those that want to experience…
- The Power of Referral Marketing by: Kelly Weppler Hernandez
April 26, 2010, 12:32
Somehow, people innately have the desire to help others and generally want to see others succeed. Last week, for example, I was at a workshop and talking in…
- How to Develop Strategic Partnerships by: Kelly Weppler Hernandez
January 4, 2010, 11:27
Even though we see several indicators that suggest the economic downturn is winding its way up again, we still need to be feeding ideas through our systems in…
- The 4 Things Your Referral Sources Need to Know by: Kelly Weppler Hernandez
- Category: Duct Tape Marketing (1)
- Celebrating Small Businesses In Orange County, CA by: Kelly Weppler Hernandez
May 8, 2012, 21:36
Duct Tape Marketing consultants in Orange County, CA invite you to celebrate Small Business Week with a live webinar with John Jantsch at the Microsoft Store.
- Celebrating Small Businesses In Orange County, CA by: Kelly Weppler Hernandez
- Category: Advertising (10)
- 3 Things Necessary to Produce Advertising Results by: Kelly Weppler Hernandez
November 15, 2011, 14:19
The world of marketing has changed significantly over the last number of years as we’re more and more selective about the messages we’re exposed to. …
- 5 Things to Consider Before Doing a Daily Deal by: Kelly Weppler Hernandez
August 30, 2011, 08:58
There’s no question that daily deal sites like Groupon and Living Social have become all the craze lately. So much that they are literally everywhere -…
- Intellectual Property Use or Public Relations? by: Kelly Weppler Hernandez
August 19, 2011, 08:38
Earlier this week, Abercrombie and Fitch decided that MTV’s reality show, “Jersey Shore” offered to pay the cast to never where its’ clothes on air…
- 5 Things to Think About When Introducing You and Your Company by: Kelly Weppler Hernandez
April 29, 2011, 09:17
We all go to networking events so we’re all thinking about clever ways to introduce ourselves and our companies to make us memorable. I had this discussion…
- Are You Being Untruthful on Your Website? by: Kelly Weppler Hernandez
February 17, 2011, 16:29
Last week, I spent some time doing some research to hire a Virtual Assistant to help me with some administrative tasks. You know, work smarter, not…
- ROI And Advertising—3 Key Benchmarks by: Kelly Weppler Hernandez
February 1, 2011, 16:42
Recently, I wrote about 2 step direct response advertising because I think it’s the most valuable method of advertising. For small business owners,…
- Tips on Small Business Advertising--Part 2 by: Kelly Weppler Hernandez
January 21, 2011, 11:56
Last week, I wrote a post on small business advertising. In the post, I discussed how to create a 2 –Step Direct Response ad piece. The idea here is to…
- Tips on Small Business Advertising--Part 1 by: Kelly Weppler Hernandez
January 14, 2011, 10:41
Small business owners are often skeptical about advertising, and they should be. Effective advertising needs to communicate the benefits of buying from…
- The 1 Thing to Include in Your Advertising by: Kelly Weppler Hernandez
July 12, 2010, 22:20
Recently, I’ve done several marketing material audits. I take a look at things like websites, marketing kits, advertisements, business cards, etc. and…
- Are You Making This Mistake In Your Business? by: Kelly Weppler Hernandez
April 12, 2010, 07:30
It’s interesting to flip through a local paper or magazine and take a look at some of the advertising that appears in these publications. Unfortunately,…
- 3 Things Necessary to Produce Advertising Results by: Kelly Weppler Hernandez
- Category: Referral Monday (18)
- Incenting Your Referral Sources? by: Kelly Weppler Hernandez
March 28, 2011, 08:47
Over the last few weeks, I’ve had a number of conversations with various people regarding referrals and incentives. I belong to a closed networking group…
- Do you Collect on Your Referral Opportunities? by: Kelly Weppler Hernandez
March 14, 2011, 08:30
It’s Referral Monday and as always, I’m writing about building your referral marketing program for your business. The first part of building a referral…
- Is Your Business Delivering WOW? by: Kelly Weppler Hernandez
February 28, 2011, 17:20
It’s Referral Monday and every Monday, I write about Referral Marketing. In order to be a Referable Business, you have to deserve referrals. A referable…
- Deepen Your Network by: Kelly Weppler Hernandez
February 21, 2011, 12:30
It’s Referral Monday and every Monday, I try to write about Referral Marketing. The key to effective Referral Marketing is about deepening your networks. …
- Is it Social Media or Word of Mouth Marketing? 4 Tips to Build Word of Mouth. by: Kelly Weppler Hernandez
January 31, 2011, 15:55
A lot of small businesses think that social media is the magic bullet that will solve all their marketing problems. Every week, I hear people ask questions…
- 6 Ways to Build Content with Your Referral Network by: Kelly Weppler Hernandez
January 17, 2011, 10:11
It’s Referral Monday and every Monday my blog post is related to creating a better Referral Marketing system for your business. This week, the focus is on…
- Commitment is Required to Build a Referral Marketing System by: Kelly Weppler Hernandez
December 13, 2010, 11:38
Today is Referral Monday and every Monday I write a post about Referral Marketing. Every week, I write about some aspect of developing a Referral…
- 5 Simple Ways to Reward Your Best Clients by: Kelly Weppler Hernandez
November 8, 2010, 16:38
It’s Make a Referral Monday and every Monday I write a blog post on Referral Marketing. And today’s topic is about appreciating your existing client…
- 7 Steps to Developing New Strategic Partners by: Kelly Weppler Hernandez
November 1, 2010, 11:54
It’s Referral Monday and every Monday, I write a post on building your path to more referrals. In order to get more referrals, you really have to be very…
- 5 Simple Tips to Improving Your Customer Experience by: Kelly Weppler Hernandez
October 25, 2010, 10:54
It’s Referral Monday and every Monday, I write a post on getting more referrals. In order to get more referrals, you really have to be very focused on…
- The Best Way to Get More Referrals by: Kelly Weppler Hernandez
October 18, 2010, 09:15
It’s Referral Monday and every Monday, I write a post on getting more referrals. After all, Referral Marketing is the most cost effective means of growing…
- Turning Leads into Sales--High Tech vs. High Touch by: Kelly Weppler Hernandez
October 11, 2010, 15:55
It’s Referral Monday and that means my post is about developing your Referral Marketing system. Last week, I spoke at the California Association of…
- 6 Steps to Building a Referral Marketing Follow-up Plan by: Kelly Weppler Hernandez
September 27, 2010, 10:13
It’s Referral Monday and this week we’re talking about your Referral Marketing process for small businesses, and, more specifically, about what you do when…
- 4 Sources for Building a Strategic Partner Network by: Kelly Weppler Hernandez
September 13, 2010, 07:33
It’s Referral Monday, and on Monday’s, my blog post is about Referral Marketing and how to develop a Referral Engine for your business. Last week, I did…
- Tips for More Effective Testimonials by: Kelly Weppler Hernandez
August 30, 2010, 07:48
It’s Make a Referral Monday and this week’s Referral Marketing post is on testimonials. Testimonials are very effective marketing tools. But there’s…
- 5 Ways to Collect Testimonials by: Kelly Weppler Hernandez
August 23, 2010, 09:13
It’s Referral Monday. Every Monday, my blog post is about some aspect of referral marketing. This week, I’m talking about using testimonials to build…
- 3 Ways to Make Your Business More Referable by: Kelly Weppler Hernandez
July 26, 2010, 10:51
It’s Monday which means its Make a Referral Monday. Every Monday, I’ll cover pertinent details related to developing a referral marketing system for your…
- Can You Teach Your Business to Market Itself? by: Kelly Weppler Hernandez
July 19, 2010, 10:07
The best way to develop referrals in your business is to develop a referral mindset not only in yourself, but also in your staff, your strategic partners, and…
- Incenting Your Referral Sources? by: Kelly Weppler Hernandez
- Category: Lead Generation (22)
- 5 Newsworthy Items For Promoting Your Business Online by: Kelly Weppler Hernandez
April 10, 2012, 08:59
Small businesses shy away from public relations when it can be a very effective means of lead generation.
- 3 Steps For Small Businesses to Get Started With Public Relations by: Kelly Weppler Hernandez
March 16, 2012, 14:02
There are 3 simple steps involved in building a media list so that small businesses can get started using public relations.
- 4 Reasons Why You Should Be Speaking For Your Business by: Kelly Weppler Hernandez
March 2, 2012, 13:30
Speaking is a great way for business owners to develop leads and become known as an expert in your industry.
- The 3 Functions You Perform In Your Small Business by: Kelly Weppler Hernandez
January 17, 2012, 21:37
As we begin 2012, I can’t tell you how many times I’ve already heard people talk about focus and better time management as opportunities for improvement…
- Why So Much Talk About Press Releases? by: Kelly Weppler Hernandez
January 11, 2012, 06:49
Many of you have heard me talk a great deal about press releases lately. And it’s really because so few small businesses are taking advantage of the…
- Twas The Night Before Christmas, When All Through The Business... by: Kelly Weppler Hernandez
December 21, 2011, 06:13
With the holidays so near, it felt like the right time to have some fun with our own version of The Night Before Christmas. Twas last year, the night before…
- Do You Value The Most Important Thing in Your Business? by: Kelly Weppler Hernandez
December 12, 2011, 06:00
The most valuable thing you have in your business is your potential and existing customer list. These are the people who've already done business with…
- 3 Things Necessary to Produce Advertising Results by: Kelly Weppler Hernandez
November 15, 2011, 14:19
The world of marketing has changed significantly over the last number of years as we’re more and more selective about the messages we’re exposed to. …
- Are You Guilty of ‘Once and Done’ Marketing? by: Kelly Weppler Hernandez
October 25, 2011, 22:09
Over the past couple of weeks, every business owner I meet with tells me their biggest problem is lead generation. I ask about how many leads they generate a…
- High Tech vs. High Touch Communication - How Do I Decide Which to Use? by: Kelly Weppler Hernandez
October 10, 2011, 16:24
There’s no question that our new technologies have made it easier for us to keep in touch across distances and over time, but has the allure of these tools…
- When and How Much Time Should I Spend Marketing? by: Kelly Weppler Hernandez
September 5, 2011, 16:29
I do speaking events and workshops on a regular basis and probably the most common question I get asked is about how much time a business owner should spend…
- 5 Things to Consider Before Doing a Daily Deal by: Kelly Weppler Hernandez
August 30, 2011, 08:58
There’s no question that daily deal sites like Groupon and Living Social have become all the craze lately. So much that they are literally everywhere -…
- What is Inbound Marketing? by: Kelly Weppler Hernandez
July 26, 2011, 08:58
When I talk with business owners today about how they’re filling up their sales funnel, most tell me they’re sending out coupons in local mailers, email…
- The Best Advice I Ever Got by: Kelly Weppler Hernandez
July 15, 2011, 08:28
Are you looking to grow your business? Growing your business means that you have to start doing something different than what you’ve been doing. But…
- Use Speaking Events as a Lead Generation Tool by: Kelly Weppler Hernandez
June 17, 2011, 08:26
Speaking for groups is one of the most effective ways to get yourself out there and become known as an expert in your field. There are always a number of…
- 3 Simple Rules to Delivering Awesome Content by: Kelly Weppler Hernandez
June 10, 2011, 05:58
Content is King! Content Rules! Killer Web Content! For some time now, we’ve been hearing how the key to success is supplying awesome content for our…
- How to Quickly Propel Your Business Beyond the Competition--Stelzner Launches Latest Book by: Kelly Weppler Hernandez
June 3, 2011, 08:55
Last night, I attended the LinkedOC event featuring SocialMedia Examiner’s Michael Stelzner. Stelzner’s new book, Launch—How To Quickly Propel Your…
- Article Marketing to Drive Web Site Traffic by: Kelly Weppler Hernandez
May 9, 2011, 08:21
Article marketing can be a very simple and low-cost means of driving traffic to your web site. Well-written content articles are useful in increasing…
- 5 Simple Tips for More Effective Email Marketing by: Kelly Weppler Hernandez
February 25, 2011, 10:31
While many people say the days of email marketing have passed, this is simply not the case. Businesses may find the results are unpredictable simply because…
- ROI And Advertising—3 Key Benchmarks by: Kelly Weppler Hernandez
February 1, 2011, 16:42
Recently, I wrote about 2 step direct response advertising because I think it’s the most valuable method of advertising. For small business owners,…
- Turning Leads into Sales--High Tech vs. High Touch by: Kelly Weppler Hernandez
October 11, 2010, 15:55
It’s Referral Monday and that means my post is about developing your Referral Marketing system. Last week, I spoke at the California Association of…
- The Best Active Lead Generation by: Kelly Weppler Hernandez
September 17, 2010, 09:21
One of the biggest challenges for small businesses is generating new leads. Generating leads is about getting new people to know, like and trust you. In…
- 5 Newsworthy Items For Promoting Your Business Online by: Kelly Weppler Hernandez
- Category: Small Business Marketing (19)
- The 3 Functions You Perform In Your Small Business by: Kelly Weppler Hernandez
January 17, 2012, 21:37
As we begin 2012, I can’t tell you how many times I’ve already heard people talk about focus and better time management as opportunities for improvement…
- Twas The Night Before Christmas, When All Through The Business... by: Kelly Weppler Hernandez
December 21, 2011, 06:13
With the holidays so near, it felt like the right time to have some fun with our own version of The Night Before Christmas. Twas last year, the night before…
- 4 Simple Ways to Repurpose Your Content by: Kelly Weppler Hernandez
December 21, 2011, 06:00
Publishing valuable and useful content is what can set you apart from your competition. But creating great content is challenging and it’s a tremendous…
- 7 Things to Do Before 2012 by: Kelly Weppler Hernandez
December 11, 2011, 02:00
As we prepare to enter a New Year, I find this is a great time to get yourself organized and set your small business up for success before we enter the New…
- Small Business Saturday by: Kelly Weppler Hernandez
November 21, 2011, 13:44
This coming Saturday, November 26th is Small Business Saturday. Click here for more information. We’ve got Black Friday and Cyber Monday to…
- Are You Really Different or Just Another Commodity? by: Kelly Weppler Hernandez
September 20, 2011, 09:15
Building a viable marketing strategy has two critical components: identifying your ideal target market and creating a unique core difference. Many business…
- When and How Much Time Should I Spend Marketing? by: Kelly Weppler Hernandez
September 5, 2011, 16:29
I do speaking events and workshops on a regular basis and probably the most common question I get asked is about how much time a business owner should spend…
- The Best Advice I Ever Got by: Kelly Weppler Hernandez
July 15, 2011, 08:28
Are you looking to grow your business? Growing your business means that you have to start doing something different than what you’ve been doing. But…
- Time & Money, It Takes Both to Market a Small Business by: Kelly Weppler Hernandez
July 11, 2011, 08:10
Building a budget for marketing your small business requires thought about both time and money.
- How to Quickly Propel Your Business Beyond the Competition--Stelzner Launches Latest Book by: Kelly Weppler Hernandez
June 3, 2011, 08:55
Last night, I attended the LinkedOC event featuring SocialMedia Examiner’s Michael Stelzner. Stelzner’s new book, Launch—How To Quickly Propel Your…
- 5 Things to Think About When Introducing You and Your Company by: Kelly Weppler Hernandez
April 29, 2011, 09:17
We all go to networking events so we’re all thinking about clever ways to introduce ourselves and our companies to make us memorable. I had this discussion…
- Celebrating National Small Business Week by: Kelly Weppler Hernandez
April 22, 2011, 10:51
National Small Business Week is May 16 to 20, 2011 and we’ll be doing a few things to celebrate the small businesses in our local community. This…
- 5 Simple Tips for More Effective Email Marketing by: Kelly Weppler Hernandez
February 25, 2011, 10:31
While many people say the days of email marketing have passed, this is simply not the case. Businesses may find the results are unpredictable simply because…
- Are You Being Untruthful on Your Website? by: Kelly Weppler Hernandez
February 17, 2011, 16:29
Last week, I spent some time doing some research to hire a Virtual Assistant to help me with some administrative tasks. You know, work smarter, not…
- 6 Ways to Build Content with Your Referral Network by: Kelly Weppler Hernandez
January 17, 2011, 10:11
It’s Referral Monday and every Monday my blog post is related to creating a better Referral Marketing system for your business. This week, the focus is on…
- Tips on Small Business Advertising--Part 1 by: Kelly Weppler Hernandez
January 14, 2011, 10:41
Small business owners are often skeptical about advertising, and they should be. Effective advertising needs to communicate the benefits of buying from…
- Build Your Marketing Routine by: Kelly Weppler Hernandez
January 7, 2011, 12:56
It seems like every week I talk to small business owners that are trying to get into the habit of regularly doing some kind of marketing activity to promote…
- 5 Simple Marketing Resolutions by: Kelly Weppler Hernandez
December 31, 2010, 07:30
Now’s the time to make plans or resolutions for the New Year. Have you put down any plans or goals on paper—for you personally or for your professionally?…
- Rudulph, With Your Nose So Bright, Won't You Guide My Business Tonight? by: Kelly Weppler Hernandez
December 23, 2010, 15:35
Rudolph, with your nose so bright, won’t you guide my business tonight? Small business owners have a tendancy to follow any bright, shiny light—like…
- The 3 Functions You Perform In Your Small Business by: Kelly Weppler Hernandez
- Category: Web Site (11)
- Your Role In Building Your New Website by: Kelly Weppler Hernandez
February 7, 2012, 06:08
Your web designer will do the technical work but you, the business owner, have a critical role in building your web site too.
- 7 Ways to Blog Without Being a Writer by: Kelly Weppler Hernandez
February 1, 2012, 06:09
7 ways to blog without being a prolific writer.
- More Questions to Ask Your Web Designer -- Part 2 by: Kelly Weppler Hernandez
January 27, 2012, 07:56
Questions to ask your web designer
- The First 5 Important Questions to Ask When Shopping for a Web Designer by: Kelly Weppler Hernandez
January 20, 2012, 07:10
Questions to consider when shopping for a web designer.
- 7 Things to Do Before 2012 by: Kelly Weppler Hernandez
December 11, 2011, 02:00
As we prepare to enter a New Year, I find this is a great time to get yourself organized and set your small business up for success before we enter the New…
- How To Create a Video Introduction For Your Web Site by: Kelly Weppler Hernandez
September 28, 2011, 22:49
We all know the benefits of adding video to our websites: it creates a stronger presence for yourself, and it offers you an even better opportunity to show…
- 5 Ways to Determine if Your Web Site is Improving by: Kelly Weppler Hernandez
September 27, 2011, 09:00
Over the last couple of weeks, I’ve been asking business owners about their web site traffic and I’m really just trying to understand if they are paying…
- What is Inbound Marketing? by: Kelly Weppler Hernandez
July 26, 2011, 08:58
When I talk with business owners today about how they’re filling up their sales funnel, most tell me they’re sending out coupons in local mailers, email…
- 5 Questions to Ask Yourself As You Write Content for your Website by: Kelly Weppler Hernandez
July 5, 2011, 08:36
When I work with a client, more often than not, we go through a process where it’s simply time to update the content on their website. And for many small…
- 5 Tips For Staying Current with Your Online Presence by: Kelly Weppler Hernandez
May 23, 2011, 09:35
Now that we are building websites in Content Management Systems which allow us to make regular changes and updates, there’s no excuse for having outdated…
- Are You Being Untruthful on Your Website? by: Kelly Weppler Hernandez
February 17, 2011, 16:29
Last week, I spent some time doing some research to hire a Virtual Assistant to help me with some administrative tasks. You know, work smarter, not…
- Your Role In Building Your New Website by: Kelly Weppler Hernandez
- Category: Marketing Materials (8)
- Your Role In Building Your New Website by: Kelly Weppler Hernandez
February 7, 2012, 06:08
Your web designer will do the technical work but you, the business owner, have a critical role in building your web site too.
- 4 Simple Ways to Repurpose Your Content by: Kelly Weppler Hernandez
December 21, 2011, 06:00
Publishing valuable and useful content is what can set you apart from your competition. But creating great content is challenging and it’s a tremendous…
- Do You Value The Most Important Thing in Your Business? by: Kelly Weppler Hernandez
December 12, 2011, 06:00
The most valuable thing you have in your business is your potential and existing customer list. These are the people who've already done business with…
- 7 Things to Do Before 2012 by: Kelly Weppler Hernandez
December 11, 2011, 02:00
As we prepare to enter a New Year, I find this is a great time to get yourself organized and set your small business up for success before we enter the New…
- Content Rules Book Review - Do You Know the Rules? by: Kelly Weppler Hernandez
August 23, 2011, 12:23
Content Rules by Ann Handley (Chief Content Officer, Marketing Profs) and C.C. Chapman (Founder of Digital Dads) is a true gem for organizations of all sizes.…
- 3 Simple Rules to Delivering Awesome Content by: Kelly Weppler Hernandez
June 10, 2011, 05:58
Content is King! Content Rules! Killer Web Content! For some time now, we’ve been hearing how the key to success is supplying awesome content for our…
- 5 Tips For Staying Current with Your Online Presence by: Kelly Weppler Hernandez
May 23, 2011, 09:35
Now that we are building websites in Content Management Systems which allow us to make regular changes and updates, there’s no excuse for having outdated…
- Are You Being Untruthful on Your Website? by: Kelly Weppler Hernandez
February 17, 2011, 16:29
Last week, I spent some time doing some research to hire a Virtual Assistant to help me with some administrative tasks. You know, work smarter, not…
- Your Role In Building Your New Website by: Kelly Weppler Hernandez
- Category: Book Reviews (5)
- Brian Solis Talking About The End of Business As Usual by: Kelly Weppler Hernandez
February 27, 2012, 21:51
Brian Solis suggests that companies get caught up designing social media around the tool, not the experience.
- Key Takeaways from Chris Brogan’s “Google+ For Business by: Kelly Weppler Hernandez
January 30, 2012, 10:00
We couldn't have asked for this book to come from a better source than Chris Brogan -- someone with real experience playing with social networks and…
- Need a Kick in the Pants? by: Kelly Weppler Hernandez
January 3, 2012, 12:49
A colleague of mine recently suggested reading “Do The Work” by Steven Pressfield. While I don’t think I’m that much of a procrastinator,…
- Content Rules Book Review - Do You Know the Rules? by: Kelly Weppler Hernandez
August 23, 2011, 12:23
Content Rules by Ann Handley (Chief Content Officer, Marketing Profs) and C.C. Chapman (Founder of Digital Dads) is a true gem for organizations of all sizes.…
- How to Quickly Propel Your Business Beyond the Competition--Stelzner Launches Latest Book by: Kelly Weppler Hernandez
June 3, 2011, 08:55
Last night, I attended the LinkedOC event featuring SocialMedia Examiner’s Michael Stelzner. Stelzner’s new book, Launch—How To Quickly Propel Your…
- Brian Solis Talking About The End of Business As Usual by: Kelly Weppler Hernandez
- Category: Creating Content (15)
- How To Write a Blog Post in Under 30 Minutes by: Kelly Weppler Hernandez
February 22, 2012, 12:23
Writing new and educational content on a routine and regular basis can be challenging, especially coming up with ideas and then getting those…
- Blog is a Four Letter Word by: Kelly Weppler Hernandez
February 14, 2012, 06:02
Every week, small business owners tell me they don’t think their online presence is working for them. So the first step here is to look at the level of…
- How Much Do You Give Away for Free? by: Kelly Weppler Hernandez
January 12, 2012, 06:50
I always say that the best way for a business owner to build trust is to make your prospects and customers better consumers in your industry. And that’s why…
- Twas The Night Before Christmas, When All Through The Business... by: Kelly Weppler Hernandez
December 21, 2011, 06:13
With the holidays so near, it felt like the right time to have some fun with our own version of The Night Before Christmas. Twas last year, the night before…
- 4 Simple Ways to Repurpose Your Content by: Kelly Weppler Hernandez
December 21, 2011, 06:00
Publishing valuable and useful content is what can set you apart from your competition. But creating great content is challenging and it’s a tremendous…
- Do You Value The Most Important Thing in Your Business? by: Kelly Weppler Hernandez
December 12, 2011, 06:00
The most valuable thing you have in your business is your potential and existing customer list. These are the people who've already done business with…
- Need Help Creating Content? Check out Storify. by: Kelly Weppler Hernandez
November 9, 2011, 13:30
Storify allows you to create articles, blog posts, stories, etc. using content from other’s Tweets, Facebook status updates, photos from Flickr, videos from…
- 5 Simple Ways to Write Content to Build Trust by: Kelly Weppler Hernandez
November 1, 2011, 08:00
I’ve been preaching about the value of content for awhile now and some of you are starting to get the message. Content is a powerful tool…
- Are You Guilty of ‘Once and Done’ Marketing? by: Kelly Weppler Hernandez
October 25, 2011, 22:09
Over the past couple of weeks, every business owner I meet with tells me their biggest problem is lead generation. I ask about how many leads they generate a…
- How To Create a Video Introduction For Your Web Site by: Kelly Weppler Hernandez
September 28, 2011, 22:49
We all know the benefits of adding video to our websites: it creates a stronger presence for yourself, and it offers you an even better opportunity to show…
- 5 Ways to Determine if Your Web Site is Improving by: Kelly Weppler Hernandez
September 27, 2011, 09:00
Over the last couple of weeks, I’ve been asking business owners about their web site traffic and I’m really just trying to understand if they are paying…
- Content Rules Book Review - Do You Know the Rules? by: Kelly Weppler Hernandez
August 23, 2011, 12:23
Content Rules by Ann Handley (Chief Content Officer, Marketing Profs) and C.C. Chapman (Founder of Digital Dads) is a true gem for organizations of all sizes.…
- Are You Memorable? by: Kelly Weppler Hernandez
August 4, 2011, 20:55
One of the reasons people shy against networking events is because, quite frankly, they’re often painful. As referral marketing and networking expert…
- 5 Questions to Ask Yourself As You Write Content for your Website by: Kelly Weppler Hernandez
July 5, 2011, 08:36
When I work with a client, more often than not, we go through a process where it’s simply time to update the content on their website. And for many small…
- 3 Simple Rules to Delivering Awesome Content by: Kelly Weppler Hernandez
June 10, 2011, 05:58
Content is King! Content Rules! Killer Web Content! For some time now, we’ve been hearing how the key to success is supplying awesome content for our…
- How To Write a Blog Post in Under 30 Minutes by: Kelly Weppler Hernandez
- Category: Marketing Budget (4)
- More Questions to Ask Your Web Designer -- Part 2 by: Kelly Weppler Hernandez
January 27, 2012, 07:56
Questions to ask your web designer
- The First 5 Important Questions to Ask When Shopping for a Web Designer by: Kelly Weppler Hernandez
January 20, 2012, 07:10
Questions to consider when shopping for a web designer.
- 7 Things to Do Before 2012 by: Kelly Weppler Hernandez
December 11, 2011, 02:00
As we prepare to enter a New Year, I find this is a great time to get yourself organized and set your small business up for success before we enter the New…
- Time & Money, It Takes Both to Market a Small Business by: Kelly Weppler Hernandez
July 11, 2011, 08:10
Building a budget for marketing your small business requires thought about both time and money.
- More Questions to Ask Your Web Designer -- Part 2 by: Kelly Weppler Hernandez
- Category: Inbound Marketing (13)
- 7 Ways to Blog Without Being a Writer by: Kelly Weppler Hernandez
February 1, 2012, 06:09
7 ways to blog without being a prolific writer.
- More Questions to Ask Your Web Designer -- Part 2 by: Kelly Weppler Hernandez
January 27, 2012, 07:56
Questions to ask your web designer
- The First 5 Important Questions to Ask When Shopping for a Web Designer by: Kelly Weppler Hernandez
January 20, 2012, 07:10
Questions to consider when shopping for a web designer.
- The 3 Functions You Perform In Your Small Business by: Kelly Weppler Hernandez
January 17, 2012, 21:37
As we begin 2012, I can’t tell you how many times I’ve already heard people talk about focus and better time management as opportunities for improvement…
- How Much Do You Give Away for Free? by: Kelly Weppler Hernandez
January 12, 2012, 06:50
I always say that the best way for a business owner to build trust is to make your prospects and customers better consumers in your industry. And that’s why…
- Twas The Night Before Christmas, When All Through The Business... by: Kelly Weppler Hernandez
December 21, 2011, 06:13
With the holidays so near, it felt like the right time to have some fun with our own version of The Night Before Christmas. Twas last year, the night before…
- Need Help Creating Content? Check out Storify. by: Kelly Weppler Hernandez
November 9, 2011, 13:30
Storify allows you to create articles, blog posts, stories, etc. using content from other’s Tweets, Facebook status updates, photos from Flickr, videos from…
- 5 Simple Ways to Write Content to Build Trust by: Kelly Weppler Hernandez
November 1, 2011, 08:00
I’ve been preaching about the value of content for awhile now and some of you are starting to get the message. Content is a powerful tool…
- Are You Guilty of ‘Once and Done’ Marketing? by: Kelly Weppler Hernandez
October 25, 2011, 22:09
Over the past couple of weeks, every business owner I meet with tells me their biggest problem is lead generation. I ask about how many leads they generate a…
- High Tech vs. High Touch Communication - How Do I Decide Which to Use? by: Kelly Weppler Hernandez
October 10, 2011, 16:24
There’s no question that our new technologies have made it easier for us to keep in touch across distances and over time, but has the allure of these tools…
- 5 Ways to Determine if Your Web Site is Improving by: Kelly Weppler Hernandez
September 27, 2011, 09:00
Over the last couple of weeks, I’ve been asking business owners about their web site traffic and I’m really just trying to understand if they are paying…
- Content Rules Book Review - Do You Know the Rules? by: Kelly Weppler Hernandez
August 23, 2011, 12:23
Content Rules by Ann Handley (Chief Content Officer, Marketing Profs) and C.C. Chapman (Founder of Digital Dads) is a true gem for organizations of all sizes.…
- What is Inbound Marketing? by: Kelly Weppler Hernandez
July 26, 2011, 08:58
When I talk with business owners today about how they’re filling up their sales funnel, most tell me they’re sending out coupons in local mailers, email…
- 7 Ways to Blog Without Being a Writer by: Kelly Weppler Hernandez
- Category: Networking (6)
- The Value Of A Small Business Advisory Board by: Kelly Weppler Hernandez
March 22, 2012, 09:00
Creating your own small business advisory board is great for innovation.
- Invest in Yourself, Invest in Your Business - Part 2 by: Kelly Weppler Hernandez
March 13, 2012, 11:00
Small business education, networking resources and self-improvement for business owners.
- Invest in Yourself, Invest in Your Business by: Kelly Weppler Hernandez
March 9, 2012, 13:02
Small business education and networking resources in Southern California.
- Key Takeaways from Chris Brogan’s “Google+ For Business by: Kelly Weppler Hernandez
January 30, 2012, 10:00
We couldn't have asked for this book to come from a better source than Chris Brogan -- someone with real experience playing with social networks and…
- 3 Ways to “Think Bigger” by: Kelly Weppler Hernandez
November 8, 2011, 23:41
As many of you know, I’ve just returned from the annual Duct Tape Marketing Consultant conference in Kansas City, MO. The theme of this year’s…
- Are You Memorable? by: Kelly Weppler Hernandez
August 4, 2011, 20:55
One of the reasons people shy against networking events is because, quite frankly, they’re often painful. As referral marketing and networking expert…
- The Value Of A Small Business Advisory Board by: Kelly Weppler Hernandez
- Category: Public Relations (7)
- 7 Tips for Writing Better Press Releases by: Kelly Weppler Hernandez
April 24, 2012, 07:15
This post contains 7 tips to help you write better press releases that will drive more traffic and prospects to your web site.
- 8 Press Release Distribution Options by: Kelly Weppler Hernandez
April 16, 2012, 12:51
There are a number of press release distribution options for small businesses to get started using public relations for lead generation.
- 5 Newsworthy Items For Promoting Your Business Online by: Kelly Weppler Hernandez
April 10, 2012, 08:59
Small businesses shy away from public relations when it can be a very effective means of lead generation.
- 3 Steps For Small Businesses to Get Started With Public Relations by: Kelly Weppler Hernandez
March 16, 2012, 14:02
There are 3 simple steps involved in building a media list so that small businesses can get started using public relations.
- Why So Much Talk About Press Releases? by: Kelly Weppler Hernandez
January 11, 2012, 06:49
Many of you have heard me talk a great deal about press releases lately. And it’s really because so few small businesses are taking advantage of the…
- 7 Things to Do Before 2012 by: Kelly Weppler Hernandez
December 11, 2011, 02:00
As we prepare to enter a New Year, I find this is a great time to get yourself organized and set your small business up for success before we enter the New…
- Intellectual Property Use or Public Relations? by: Kelly Weppler Hernandez
August 19, 2011, 08:38
Earlier this week, Abercrombie and Fitch decided that MTV’s reality show, “Jersey Shore” offered to pay the cast to never where its’ clothes on air…
- 7 Tips for Writing Better Press Releases by: Kelly Weppler Hernandez
- Category: Promotion (3)
- Why Promotional Products Are Important for Business by: Guest Author
April 2, 2012, 13:07
Promotional products make a business memorable long after the initial receipt of the item.
- 3 Things Necessary to Produce Advertising Results by: Kelly Weppler Hernandez
November 15, 2011, 14:19
The world of marketing has changed significantly over the last number of years as we’re more and more selective about the messages we’re exposed to. …
- 5 Things to Consider Before Doing a Daily Deal by: Kelly Weppler Hernandez
August 30, 2011, 08:58
There’s no question that daily deal sites like Groupon and Living Social have become all the craze lately. So much that they are literally everywhere -…
- Why Promotional Products Are Important for Business by: Guest Author
- Category: Branding (3)
- 3 Things We Can Learn From the Chief Underpants Officer by: Kelly Weppler Hernandez
April 20, 2012, 06:16
Nick Graham, founder of Fresh Happy People and Founder/ Chief Underpants Officer of Joe Boxer, clearly understands the value of innovation and the customer…
- Why Promotional Products Are Important for Business by: Guest Author
April 2, 2012, 13:07
Promotional products make a business memorable long after the initial receipt of the item.
- Who Should You be Watching on Google Alerts? by: Kelly Weppler Hernandez
September 13, 2011, 09:00
When I talk about one of the first rules of the internet, I tell people to listen first. Listen to what is being asked online, what problems people are…
- 3 Things We Can Learn From the Chief Underpants Officer by: Kelly Weppler Hernandez
- Category: Marketing Strategy (4)
- Using Your Customers to Build Your Marketing Plan by: Kelly Weppler Hernandez
February 8, 2012, 06:08
Last week, in one of my posts, I mentioned that if you listen carefully, you’ll find your customers are actually telling you how to market to them. And…
- Listen Carefully… Your Clients Are Telling You How To Market To Them by: Kelly Weppler Hernandez
January 24, 2012, 05:45
Talk about the problems that your product or service solves because that is what is relevant to your prospect.
- Twas The Night Before Christmas, When All Through The Business... by: Kelly Weppler Hernandez
December 21, 2011, 06:13
With the holidays so near, it felt like the right time to have some fun with our own version of The Night Before Christmas. Twas last year, the night before…
- Are You Really Different or Just Another Commodity? by: Kelly Weppler Hernandez
September 20, 2011, 09:15
Building a viable marketing strategy has two critical components: identifying your ideal target market and creating a unique core difference. Many business…
- Using Your Customers to Build Your Marketing Plan by: Kelly Weppler Hernandez
- Category: Video Content (1)
- How To Create a Video Introduction For Your Web Site by: Kelly Weppler Hernandez
September 28, 2011, 22:49
We all know the benefits of adding video to our websites: it creates a stronger presence for yourself, and it offers you an even better opportunity to show…
- How To Create a Video Introduction For Your Web Site by: Kelly Weppler Hernandez
- Category: Accountability (4)
- Summer School for Small Business. Is it Time? by: Kelly Weppler Hernandez
May 19, 2012, 13:46
Paying for someone to keep you accountable to fulfilling your goals is an investment in growing your business.
- 5 Spring Cleaning Actions to Perform in Your Business by: Kelly Weppler Hernandez
March 26, 2012, 09:00
Take these 5 spring cleaning actions to clean up some lose ends in your business and allow you to focus on moving the business forward.
- The 3 Functions You Perform In Your Small Business by: Kelly Weppler Hernandez
January 17, 2012, 21:37
As we begin 2012, I can’t tell you how many times I’ve already heard people talk about focus and better time management as opportunities for improvement…
- 3 Ways to “Think Bigger” by: Kelly Weppler Hernandez
November 8, 2011, 23:41
As many of you know, I’ve just returned from the annual Duct Tape Marketing Consultant conference in Kansas City, MO. The theme of this year’s…
- Summer School for Small Business. Is it Time? by: Kelly Weppler Hernandez
- Category: Marketing Routine (7)
- The Best Place for Blog Content by: Kelly Weppler Hernandez
February 17, 2012, 11:30
I’ve been talking a good deal about blogging lately because I’ve seen how powerful blogging can be for your business. Regular and consistent writing…
- 7 Ways to Blog Without Being a Writer by: Kelly Weppler Hernandez
February 1, 2012, 06:09
7 ways to blog without being a prolific writer.
- Key Takeaways from Chris Brogan’s “Google+ For Business by: Kelly Weppler Hernandez
January 30, 2012, 10:00
We couldn't have asked for this book to come from a better source than Chris Brogan -- someone with real experience playing with social networks and…
- The 3 Functions You Perform In Your Small Business by: Kelly Weppler Hernandez
January 17, 2012, 21:37
As we begin 2012, I can’t tell you how many times I’ve already heard people talk about focus and better time management as opportunities for improvement…
- 4 Simple Ways to Repurpose Your Content by: Kelly Weppler Hernandez
December 21, 2011, 06:00
Publishing valuable and useful content is what can set you apart from your competition. But creating great content is challenging and it’s a tremendous…
- Need Help Creating Content? Check out Storify. by: Kelly Weppler Hernandez
November 9, 2011, 13:30
Storify allows you to create articles, blog posts, stories, etc. using content from other’s Tweets, Facebook status updates, photos from Flickr, videos from…
- 3 Ways to “Think Bigger” by: Kelly Weppler Hernandez
November 8, 2011, 23:41
As many of you know, I’ve just returned from the annual Duct Tape Marketing Consultant conference in Kansas City, MO. The theme of this year’s…
- The Best Place for Blog Content by: Kelly Weppler Hernandez
- Category: Building Trust (1)
- How Much Do You Give Away for Free? by: Kelly Weppler Hernandez
January 12, 2012, 06:50
I always say that the best way for a business owner to build trust is to make your prospects and customers better consumers in your industry. And that’s why…
- How Much Do You Give Away for Free? by: Kelly Weppler Hernandez
- Category: Press Releases (4)
- 7 Tips for Writing Better Press Releases by: Kelly Weppler Hernandez
April 24, 2012, 07:15
This post contains 7 tips to help you write better press releases that will drive more traffic and prospects to your web site.
- 8 Press Release Distribution Options by: Kelly Weppler Hernandez
April 16, 2012, 12:51
There are a number of press release distribution options for small businesses to get started using public relations for lead generation.
- 5 Newsworthy Items For Promoting Your Business Online by: Kelly Weppler Hernandez
April 10, 2012, 08:59
Small businesses shy away from public relations when it can be a very effective means of lead generation.
- Why So Much Talk About Press Releases? by: Kelly Weppler Hernandez
January 11, 2012, 06:49
Many of you have heard me talk a great deal about press releases lately. And it’s really because so few small businesses are taking advantage of the…
- 7 Tips for Writing Better Press Releases by: Kelly Weppler Hernandez
- Category: Blogging (7)
- 5 Ways to Put Old Blog Posts to Work to Create New Opportunities by: Kelly Weppler Hernandez
May 2, 2012, 06:51
Your old blog posts have plenty of opportunity to re-surface and drive new traffic and opportunities into your business.
- Blogging Best Practices - 7 Tips for Better Blogs by: Kelly Weppler Hernandez
March 6, 2012, 09:29
7 tips to create a more visually appealing blog that will get more reads.
- How To Write a Blog Post in Under 30 Minutes by: Kelly Weppler Hernandez
February 22, 2012, 12:23
Writing new and educational content on a routine and regular basis can be challenging, especially coming up with ideas and then getting those…
- The Best Place for Blog Content by: Kelly Weppler Hernandez
February 17, 2012, 11:30
I’ve been talking a good deal about blogging lately because I’ve seen how powerful blogging can be for your business. Regular and consistent writing…
- Blog is a Four Letter Word by: Kelly Weppler Hernandez
February 14, 2012, 06:02
Every week, small business owners tell me they don’t think their online presence is working for them. So the first step here is to look at the level of…
- 7 Ways to Blog Without Being a Writer by: Kelly Weppler Hernandez
February 1, 2012, 06:09
7 ways to blog without being a prolific writer.
- 4 Tips for Better Blogging Topics by: Kelly Weppler Hernandez
March 1, 2010, 11:43
I’m always telling my clients and readers that they need to be writing—whether it be a blog or articles for e-zines, writing and commenting on other’s…
- 5 Ways to Put Old Blog Posts to Work to Create New Opportunities by: Kelly Weppler Hernandez
- Category: Valuable Content (1)
- The Best Place for Blog Content by: Kelly Weppler Hernandez
February 17, 2012, 11:30
I’ve been talking a good deal about blogging lately because I’ve seen how powerful blogging can be for your business. Regular and consistent writing…
- The Best Place for Blog Content by: Kelly Weppler Hernandez
- Category: Content (5)
- 5 Ways to Put Old Blog Posts to Work to Create New Opportunities by: Kelly Weppler Hernandez
May 2, 2012, 06:51
Your old blog posts have plenty of opportunity to re-surface and drive new traffic and opportunities into your business.
- Blogging Best Practices - 7 Tips for Better Blogs by: Kelly Weppler Hernandez
March 6, 2012, 09:29
7 tips to create a more visually appealing blog that will get more reads.
- 4 Ways to Use Social Media to Amplify Your Content by: Kelly Weppler Hernandez
February 28, 2012, 05:51
Social media tools are valuable for amplifying your content and driving traffic to your web site.
- 4 Tips for Better Blogging Topics by: Kelly Weppler Hernandez
March 1, 2010, 11:43
I’m always telling my clients and readers that they need to be writing—whether it be a blog or articles for e-zines, writing and commenting on other’s…
- Social Media--Should You Outsource? by: Kelly Weppler Hernandez
February 8, 2010, 11:46
As social media becomes a more and more important part of marketing, I am often asked ‘Should I outsource my social media?’ or comments like ‘I just…
- 5 Ways to Put Old Blog Posts to Work to Create New Opportunities by: Kelly Weppler Hernandez
- Category: Competitors (1)
- How to Keep the Competition Out by: Kelly Weppler Hernandez
January 11, 2010, 16:55
If a prospect contacted you, it’s safe to say that they’re interested in what you have to sell. The thing you don’t know is when the prospect will make…
- How to Keep the Competition Out by: Kelly Weppler Hernandez
- Category: Marketing Story (1)
- Storytelling as an Effective Marketing Tool by: Kelly Weppler Hernandez
February 1, 2010, 16:04
Storytelling is a powerful and effective means of communicating. It engages the audience to help them remember facts and information about you and your…
- Storytelling as an Effective Marketing Tool by: Kelly Weppler Hernandez
- Category: Invest in your Business (3)
- 5 Spring Cleaning Actions to Perform in Your Business by: Kelly Weppler Hernandez
March 26, 2012, 09:00
Take these 5 spring cleaning actions to clean up some lose ends in your business and allow you to focus on moving the business forward.
- Invest in Yourself, Invest in Your Business - Part 2 by: Kelly Weppler Hernandez
March 13, 2012, 11:00
Small business education, networking resources and self-improvement for business owners.
- Invest in Yourself, Invest in Your Business by: Kelly Weppler Hernandez
March 9, 2012, 13:02
Small business education and networking resources in Southern California.
- 5 Spring Cleaning Actions to Perform in Your Business by: Kelly Weppler Hernandez
- Category: Leadership (1)
- The Value Of A Small Business Advisory Board by: Kelly Weppler Hernandez
March 22, 2012, 09:00
Creating your own small business advisory board is great for innovation.
- The Value Of A Small Business Advisory Board by: Kelly Weppler Hernandez
- Category: Strategic Alliances (1)
- The Value Of A Small Business Advisory Board by: Kelly Weppler Hernandez
March 22, 2012, 09:00
Creating your own small business advisory board is great for innovation.
- The Value Of A Small Business Advisory Board by: Kelly Weppler Hernandez
- Category: Marketing Tools (1)
- Is Your Email Signature the Quality Marketing Tool It Could Be? by: Kelly Weppler Hernandez
April 13, 2012, 07:20
The email signature is often underused as a marketing tool.
- Is Your Email Signature the Quality Marketing Tool It Could Be? by: Kelly Weppler Hernandez
- Category: Marketing Automation (1)
- Is Your Email Signature the Quality Marketing Tool It Could Be? by: Kelly Weppler Hernandez
April 13, 2012, 07:20
The email signature is often underused as a marketing tool.
- Is Your Email Signature the Quality Marketing Tool It Could Be? by: Kelly Weppler Hernandez
- Category: Customer Experience (1)
- 3 Things We Can Learn From the Chief Underpants Officer by: Kelly Weppler Hernandez
April 20, 2012, 06:16
Nick Graham, founder of Fresh Happy People and Founder/ Chief Underpants Officer of Joe Boxer, clearly understands the value of innovation and the customer…
- 3 Things We Can Learn From the Chief Underpants Officer by: Kelly Weppler Hernandez
- Category: Differentiation (3)
- A Six Step Process to Enhancing Your Client Experience by: Kelly Weppler Hernandez
May 10, 2012, 19:25
This six step process to enhancing the client experience will help businesses differentiate and understand the kinds of problems they really solve.
- 7 Tips for Writing Better Press Releases by: Kelly Weppler Hernandez
April 24, 2012, 07:15
This post contains 7 tips to help you write better press releases that will drive more traffic and prospects to your web site.
- 3 Things We Can Learn From the Chief Underpants Officer by: Kelly Weppler Hernandez
April 20, 2012, 06:16
Nick Graham, founder of Fresh Happy People and Founder/ Chief Underpants Officer of Joe Boxer, clearly understands the value of innovation and the customer…
- A Six Step Process to Enhancing Your Client Experience by: Kelly Weppler Hernandez
- Category: Small Business Week (1)
- Celebrating Small Businesses In Orange County, CA by: Kelly Weppler Hernandez
May 8, 2012, 21:36
Duct Tape Marketing consultants in Orange County, CA invite you to celebrate Small Business Week with a live webinar with John Jantsch at the Microsoft Store.
- Celebrating Small Businesses In Orange County, CA by: Kelly Weppler Hernandez
- Category: Events (1)
- Celebrating Small Businesses In Orange County, CA by: Kelly Weppler Hernandez
May 8, 2012, 21:36
Duct Tape Marketing consultants in Orange County, CA invite you to celebrate Small Business Week with a live webinar with John Jantsch at the Microsoft Store.
- Celebrating Small Businesses In Orange County, CA by: Kelly Weppler Hernandez
- Category: Client Experience (1)
- A Six Step Process to Enhancing Your Client Experience by: Kelly Weppler Hernandez
May 10, 2012, 19:25
This six step process to enhancing the client experience will help businesses differentiate and understand the kinds of problems they really solve.
- A Six Step Process to Enhancing Your Client Experience by: Kelly Weppler Hernandez