Social Media Marketing–Buzz Phrase or Real Business Builder?

social media marketingIn the minds of many businesses, social media marketing isn’t just a buzz phrase anymore—it’s become a necessary form of marketing.  After all social media is really just an extension of word-of-mouth marketing.  But is it a means of marketing that will work for businesses that don’t sell to the consumer?

Certainly, we’ve seen it become a very pronounced tool for large B2C organizations like Ford Motor Company and Oreo Cookies, but what about B2B companies?

Social media marketing has become one of the most popular methods used by businesses today to generate more leads, customers, and revenue.  But many businesses that sell to other businesses argue that you have to have a large team dedicated to building content and managing various social media accounts in order to make an impact.

Have you tried social media with disappointing results?  Have you set up accounts and the other pressures of the business prevent you from spending productive time building your social media contacts?  Or have you explore social media and just don’t see how it relates to building your particular business.  If so, you’re not alone.

Many organizations come back after a brief experience playing around with social media and conclude that it’s too time-consuming and it just won’t work for their business.

Like any marketing method, generating sales comes from putting in the time and effort to understand your customers, know what’s important to them, and how to reach them.  And social media is no different.

Certainly, up front, it will take time to set up your social media profiles, but once they are built, it’s a matter of using them.  And like all other methods of marketing, it’s a matter of using them routinely and consistently because that’s what builds momentum.

Social media is essentially building a network online.  Developing a network online is much like networking offline—it’s take time and attention.  Building relationships is not a short-term play so if you’re not prepared to invest at least 6 months into social media with routine and consistency, it’s probably best not to even start.

Many that sell to other businesses simply don’t have the time to devote to social media or aren’t sure where to even start.  If that’s you, then it might be easier to hire someone to handle your social media accounts as well as other marketing activities.  Oftentimes, hiring another employee is not part of your business plan at this time.  If that’s the case, you might want to think about outsourcing your social media and marketing.

If you’d like more information about how social media and regular marketing activity can help you build your business, contact us for a free, no-obligation, 30 minute marketing audit and consultation.  You can access the marketing audit link here.

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