Social Media–Personal vs. Professional

Last week, I was talking with a group of people about Social media and using it to market your business.  A question that always comes up is “How do I separate my personal life from my business on a tool like Facebook?”

Interesting question.  And there’s no right or wrong answer but there is something you should consider.

When I am asked this question, I typically respond that it has a lot to do with your target market.  There’s certain information about you that your clients are going to be interested in because some personal information helps them better identify with you and make a connection that indicates that you are the right provider for them.  For example, if you’re a personal financial planner and your target market is young families, you might want to reveal information that suggests you understand their situation.  You might want to reveal that you’re married and have young children as well and you’re working on planning for your family’s financial future.  Talking about your weekend at the soccer tournament and helping out coaching the team are details that will help you connect with your target market.

Prospective clients are also interested in how you came into your industry of choice.  Revealing some details about your history in the family business or your experience in the corporate world before hanging out your own shingle allows people to get to know you and where some of your passion comes from.

People connect with stories and details that move them and most businesses should take advantage of the opportunity to connect on a deeper, more personal level.  At the end of the day, people buy from people, and they want to make a personal connection so they feel even more confident with their decision to buy from you.  And that’s part of the value of using some of these tools for business.

What personal details posted on-line have helped you connect?

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