How To Create Content for the Technical B2B Buyer

Your customers’ decision process is transforming. Thanks to the growing digital landscape, technical buyers have more options than ever. As a result, the B2B market is evolving. Your company’s marketing strategy should evolve, too. Offering quality products or services is simply not enough for the technical B2B buyer. How can your company stand out inRead more

How to Create Engaging Case Studies

Case studies tend to be the most valuable form of content for my clients. That’s why we always start with case studies when I begin working with a new client. Case studies are the most useful piece of content because they provide the proof that we need to confirm that a business can deliver theRead more

How to Tell B2B Stories To Make Your Company Memorable

It’s important to know how b2b marketers can use stories to make their companies, products and services stand out from the competition.  Stories not only help you connect with the reader, but they also make you memorable. Stories make you stand out and demonstrate some personality that might not otherwise come through. In today’s marketingRead more

Looking At Your Crystal Ball: B2B Marketing Trends For 2015

Marketing has changed drastically over the last 5 years. Inevitably, someone always asks for my opinions on the latest tools and trends that are making the biggest contributions to success. Unfortunately, like weight loss, this industry has no magic pill—it takes effort, consistency and a lot of hard work. With this rapidly changing environment, it’sRead more