Why More Businesses Are Turning to Inbound Marketing

Inbound marketing uses the practice of offering content or information about a topic to educate prospects and draw them in to listen to the business further.  It’s a concept that’s been embraced by businesses, big and small, over the last couple of years.  You can find more information on Inbound Marketing and measuring its effectiveness here.Read more

B2B Marketing–Did You Forget About the 5th P in the Marketing Mix?

We’re all aware of the 4 Ps as it was solidly instilled in our minds after marketing 101.  And while they are  still an integral part of any marketing plan, I wonder if we are consciously forgetting about the 5th P in the marketing mix that’s probably more important than any of the 4 Ps. People.  WhereRead more