Email Marketing Best Practices–How To Use Frequency and Segmenting For Success

Last week, I delivered a webinar presentation about the value of keeping yourself top of mind with your client and prospect list.  And in that webinar, I mentioned that email marketing is a  great way to do that.  One of the questions that came out of that then was about email marketing best practices and how frequently shouldRead more

How To Build a Content Calendar That’s Good For Your Business

Most small business owners tell me their biggest challenge with content is knowing and organizing what to write about.  There’s no question–content creation is hard and we’re always trying to make it easier with resources like this content creation guide .  Content strategy is really about planning your content around your business so you know whenRead more

3 Places for Content Inspiration

Do you need inspiration to write great content?  Check out this short video for three easy places that will inspire you immediately.

5 Business Blogging Metrics To Keep An Eye On

We all talk about the benefits of business blogging, yet surprisingly, many business owners aren’t really sure how to tell whether or not it’s providing any impact.  If you look at simple statistics from sources like Hubspot, we know that web sites that have blogs get 55% more traffic than those that don’t have aRead more