Building a Client Experience

Building marketing strategy is about identifying your ideal client and being able to communicate how you’re different from the competition.  And for many small business owners, creating an element of differentiation is very challenging. Where do you start? The diagram below details a concept from Duct Tape Marketing known as The Marketing HourglassTM.  The concept is similarRead more

Complimentary Consultation or Fee-Based–Which Is Best?

For many service businesses, there’s always much discussion around the initial meet and greet–should it be a complimentary consultation or have a fee associated with it?  If you don’t charge for it, do people show a lack of value for your time?  This is a great topic for discussion and there are a good numberRead more

3 Opportunities to Differentiate Your Business

I always ask business owners to tell me what they think separates them from their competition and that’s a tough one.  Because usually what they tell me are the same things I can go and read about on their competitor websites.  Finding a point of differentiation can be challenging, but a little brainstorming can goRead more

A Six Step Process to Enhancing Your Client Experience

I regularly talk about building systems within your business because it’s the easiest way to create a consistent and repeatable methodology around an activity in your business.  And you can use that system idea to create a consistent and repeatable experience for your prospects and clients.  With a system, you can also measure and uncover ways toRead more