Do You Value The Most Important Thing in Your Business?

The most valuable thing you have in your business is your potential and existing customer list.  These are the people who’ve already done business with you and those that have raised their hand indicating that they want to find out more about you and your business.  I find it interesting that it’s extremely common for me toRead more

Are You Really Different or Just Another Commodity?

Building a viable marketing strategy has two critical components:  identifying your ideal target market and creating a unique core difference.  Many business owners think that the key is simply to be better than your competition.  But, being better than the competition is an expectation. And while it’s important to strive to be the best in yourRead more