What ways can you repurpose your content?

Publishing valuable and useful content is what can set you apart from your competition.  But creating great content is challenging and it’s a tremendous amount of work.  However, if you put some thought to the content, plan it out, and strategically work at re-purposing your content, you’ll find so much more business value in what you’re creating.

But let’s be clear – repurposing content isn’t just posting the same content on all of your tools or channels.  Exact duplication will turn people off quickly and they’ll know they really only have to follow you on one of your networks.  Repurposing is about giving your community a new way of understanding the issue and a different way of interacting with the information.

Let’s say you’ve already created a really hot list of steps or tips (e.g., Top 7 Steps…) Think about the ways you can repurpose that content.

1. Expand on the steps with detailed instructions.  If you provide the information people need to know at each step, this piece becomes significantly more meaningful content and so the piece then becomes an article.  You can then submit this piece to a number of online article marketing websites which then helps you further establish your credibility as a subject matter expert to improve your own visibility.

2. Turn the article into slides.  You can create slides that map the information into a presentation using a PowerPoint and you can share that on Slideshare.  You can then narrate the slides and record the details with a screen cast program to create a video.

3. Just record this hot list of tips as you talk into the camera.  Simple way to make a video quickly.

4. Use all of the tips individually as a status update for Twitter or Facebook.  This easily creates content for sharing.

The biggest reason for repurposing your content and sharing it in different ways is because that it allows you to further your position of authority to become a thought leader in your industry.

What other repurposing techniques have you used?

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Storify allows you to create articles, blog posts, stories, etc. using content from other’s Tweets, Facebook status updates, photos from Flickr, videos from Facebook or YouTube – from pretty much anywhere there is social public content on the web. You’ll be able to pull information for what you’re looking for, and then add in these tweets, videos, photos, and other information to support your view in between your own content.  And you won’t need to worry about copyright infringement, because you are quoting your source at all times, and it is content that is out there for public consumption.

 I did a test run on the site to see how user friendly it is.  It’s a free service, and you just need to register with your email address or simply link it to your Twitter account.  http://storify.com/create

In the search section, I typed in “going green.” I was easily able to type in my own title for the document, write a few sentences, and then by clicking on each icon (either for Twitter, YouTube, etc.),  I was able to pull a little something from everywhere, and drag it into my story, i.e. quotes from Twitter, a short snippet of a documentary from YouTube.

If you change your mind about wanting to use something, you can just hover over it and delete it quickly using the X in the upper right hand corner, and it will remove the content. Once you’re done, if you don’t feel like the flow is correct, you can very easily just drag and move all the content around, including the specific text that you created. When you’ve finished, you go to “publish” along the top, and from there you’ll be able to share the story through a Tweet or Facebook status update (or anything you use) and it will link the reader back to your Storify account.  You can also embed the content into your own website, and it is extremely user- friendly with WordPress.

Try it out and let us know how you like it.

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