How Podcasting Can Benefit Your Business

Podcasting isn’t new, but it’s certainly important to understand how podcasting can benefit your business. It’s been an active form of audio content for more than a decade. However, it’s generally one that many businesses overlook. The word “podcast” is a blend of the two words, blog and iPod. It’s often presented as a series,Read more

Important B2B Marketing Terms Every Business Should Know and Use

Using the right B2B marketing terms will help you set the stage for any marketing discussions around your business.  It means your counterparts won’t try to pull the wool over your eyes and it also means you can hold your own to ask the right questions around areas of opportunity. While B2B marketing terms shareRead more

B2B Marketing–What To Consider In Your Content Marketing Strategy

Establishing a content marketing strategy is absolutely essential.  So many B2B businesses have started down the path of content creation, investing time and money in blogging, video, infographics, etc., only to question their efforts after they see few new leads.  In order to successfully make content a part of your marketing activity, you do have toRead more

How To Create a Content Marketing Strategy

You’d have to be living under a rock today not to have heard about the value of content marketing and using that content to drive traffic to your web site and to build trust and credibility for your business.  But so much of the content I see doesn’t really seem to drive towards any kindRead more