How to Create Great Content Consistently

We’ve all heard the reasons why content marketing is essential to any business–for SEO purposes, for demonstrating expertise and gaining credibility, and probably most important, for creating an audience. At the end of the day, that’s what we’re all after–that’s what has true value. But you’ve been creating content for a while now. And youRead more

How to Optimize Your Social Media Activity Via Click-Throughs

Publishing social media updates with links to your web site is one way to generate more traffic. But it’s not quite as simple as just publishing the links–unfortunately, it’s not build it, and they will come. There are seven steps you should follow to optimize your social media marketing to generate the click-through activity necessaryRead more

Guide to Publishing Better Content

As a Duct Tape Marketing consultant, you have to know that I’m a huge fan of systems. We have all kinds of systems in our businesses–accounts payable, product or service fulfillment, whatever the case may be–you’ve most likely developed a process around it. Likewise, the best way to write and deliver valuable content is toRead more

How To Measure the ROI of Content Marketing

We keep hearing about the value of content marketing—how it helps demonstrate expertise for our company, generate trust and credibility, as well as SEO value and authority when people share—all great stuff.  But how do you measure the ROI of content marketing? While it’s easy to show that you have been working on a numberRead more