Because the use of inbound marketing has become so popular, content development is always on the minds of marketers. It’s what both people and search engines are looking for. Content is what drives traffic to your site and helps your visitors get to know, like, and trust you. It’s what turns prospects into leads. But how do youRead more
Content Development–Create Content That Delivers Leads
Posted in: Blog, Creating Content May 31, 2013
Why More Businesses Are Turning to Inbound Marketing
Posted in: B2B Marketing, Blog, Creating Content, Inbound Marketing May 24, 2013
Inbound marketing uses the practice of offering content or information about a topic to educate prospects and draw them in to listen to the business further. It’s a concept that’s been embraced by businesses, big and small, over the last couple of years. You can find more information on Inbound Marketing and measuring its effectiveness here.Read more
Building a Marketing Routine
Posted in: Blog, Marketing Routine, Video Content June 25, 2012
Blogging Best Practices – 7 Tips for Better Blogs
Blogging is an incredibly effective means of helping to drive more traffic to your web site. Because I’m a big believer in the value of blogging, I’ve written a number of blog posts recently to encourage and help others to blog more frequently and be more effective with their blogging. The best blog posts are those thatRead more