Building a Client Experience

Building marketing strategy is about identifying your ideal client and being able to communicate how you’re different from the competition.  And for many small business owners, creating an element of differentiation is very challenging. Where do you start? The diagram below details a concept from Duct Tape Marketing known as The Marketing HourglassTM.  The concept is similarRead more

Why The Handwritten Note Has Value in B2B Marketing

Is it time for High Tech High Touch Marketing?  There’s no question that technology has added a tremendous amount of value to the world of marketing.  It’s given us the ability to analyze and decipher various metrics necessary to determine the effectiveness of our marketing efforts.   But for some, high tech tools may have, inRead more

B2B Marketing–Did You Forget About the 5th P in the Marketing Mix?

We’re all aware of the 4 Ps as it was solidly instilled in our minds after marketing 101.  And while they are  still an integral part of any marketing plan, I wonder if we are consciously forgetting about the 5th P in the marketing mix that’s probably more important than any of the 4 Ps. People.  WhereRead more

How To Make More Money–5 Actions For You and Your Business

Hopefully you’ve already thought about goal setting for 2013.  I’ve been working with several clients to identify what objectives and actions we’ll focus on for the coming year, and there’s a recurring theme.  Business owners always want to know how to make more money. Great question and it’s worth stating that there’s no magical formula. Read more