Top 3 Direct Mail Marketing Blunders

Don’t underestimate the value of direct mail marketing despite today’s digital age. That’s actually one of the best reasons to use direct mail—because so many have reverted to online-only tactics—direct mail can give you an opportunity to stand-out from the competition. Over time, I think we’ve all seen some very detrimental direct mail mistakes. SomeRead more

What You Need to Know About Buying A Mailing List

For many B2B businesses, buying a mailing list is often a consideration when it comes to lead generation.  When you make the decision to buy a list, it’s important to understand the pros and cons and know what questions to ask throughout this process. Some may argue that emailing a list of strangers is not theRead more