The Commitment Engine–Making Work Worth It

When I first heard about the Commitment Engine by John Jantsch, he warned us that this book was a little different than his previous two books.  When I heard that, I was a little worried because I liked the first book so much that I became a part of his consulting network –disclaimer. I thoughtRead more

How To Engineer The Ideal Client

To build a decent marketing foundation, it’s really important to start with your strategy.  And in the Duct Tape Marketing world, strategy includes understanding your ideal client and what sets you apart from your competition. So to kick off understanding your ideal client, I usually suggest business owners take inventory of their current clients.  TheRead more

Need Content Inspiration?

How do I find content ideas and inspiration?  You already have 3 great sources–jut mine them a little.    

Celebrating Small Businesses In Orange County, CA

National Small Business Week  is the week of May 20 to 25 and we’ll be celebrating the accomplishments of small business throughout the nation.  As a consultant in the Duct Tape Marketing network, I’m inviting small business owners to participate in our Orange County celebration at The Microsoft Store at South Coast Plaza. The event features aRead more