Email Marketing 101–How To Grow Your Email List

I find it funny how frequently I hear people say email marketing is dead.  That’s simply not the case.  The percentage of people who use email is astonishing–more than 90% depending on the source of research. Regardless, the fact remains that you must continue to work at growing your email marketing lists and continue to be relevant. GrowingRead more

5 Simple Tips for More Effective Email Marketing

While many people say the days of email marketing have passed, this is simply not the case.  Businesses may find the results are unpredictable simply because their email practices are unpredictable.  Like marketing in general, effective email marketing requires a level of consistency and setting the expectations to predict when a prospect will receive anotherRead more