5 Ideas For Your Lead Nurturing System

Like I said in my recent post Lead Generation Isn’t  Your Biggest Problem, I don’t believe that lead generation is the biggest challenge for most small businesses.  I actually think it’s lead nurturing and continuing to farm your existing or past clients. As many of you know, I’ve been delivering an educational program called SummerRead more

Do You Value The Most Important Thing in Your Business?

The most valuable thing you have in your business is your potential and existing customer list.  These are the people who’ve already done business with you and those that have raised their hand indicating that they want to find out more about you and your business.  I find it interesting that it’s extremely common for me toRead more

5 Simple Tips for More Effective Email Marketing

While many people say the days of email marketing have passed, this is simply not the case.  Businesses may find the results are unpredictable simply because their email practices are unpredictable.  Like marketing in general, effective email marketing requires a level of consistency and setting the expectations to predict when a prospect will receive anotherRead more