Whether you use the term avatar or qualified prospect or buyer persona or ideal client profile doesn’t much matter. What does matter is that you (and everyone else in the business) understand, as best you can, the person behind the profile. The better you know your Ideal Client, the better your marketing becomes. You know whoRead more
Ideal Client Profile – Understanding the Facts and Fears Is the Real Silver Bullet
Posted in: Blog, Marketing Strategy October 25, 2016
The Less Than Ideal Client
Posted in: Blog, Marketing Strategy, Video Content October 19, 2012
How To Engineer The Ideal Client
Posted in: Blog, Marketing Strategy August 13, 2012
To build a decent marketing foundation, it’s really important to start with your strategy. And in the Duct Tape Marketing world, strategy includes understanding your ideal client and what sets you apart from your competition. So to kick off understanding your ideal client, I usually suggest business owners take inventory of their current clients. TheRead more
The Number 1 Marketing Recommendation
Posted in: Blog, Marketing Strategy, Video Content June 30, 2012