Important B2B Marketing Terms Every Business Should Know and Use

Using the right B2B marketing terms will help you set the stage for any marketing discussions around your business.  It means your counterparts won’t try to pull the wool over your eyes and it also means you can hold your own to ask the right questions around areas of opportunity. While B2B marketing terms shareRead more

6 Ways to Use Landing Pages To Generate Leads

One of the most important reasons to use landing pages is the ability to capture metrics.  If you’re going to be spending time and money on different campaigns, you need to understand how effective these campaigns are at producing results.  Looking at analytics on your landing pages will allow you to understand how effective the ad, emailRead more