How To Build a Landing Page

Surprisingly, a number of business owners don’t know how to build a landing page.  Landing pages are critical for capturing leads.  A landing page is a page on your website that can only be reached by clicking on a link from an ad or another call to action, and are meant only to capture leadsRead more

4 Critical Elements of Lead Generation

Understanding the elements of lead generation is absolutely necessary if you’re going to build a successful lead generation campaign.  Generating leads—both high in quantity and quality, is the objective for every business.  When a prospect calls me, we might talk about a number of things related to marketing, like their ideal client or their onlineRead more

B2B Lead Generation in 2014

Generating more leads is usually the number one challenge faced by any business.  It’s not about the quality of the leads or reaching decision makers—both of which are important, but the volume of leads produced is typically the biggest issue. And one of the best places to find out what’s working is to ask aRead more

What is Content Marketing?–The Content Marketing Series

What is content and what is content marketing?  These are pretty popular terms today and they seem to roll off the tongue pretty easily, but think about it–you might be creating content, but ask yourself–are you really doing content marketing? Building content is creating, curating and distributing valuable and educational information and content marketing isRead more