Why Listening is Critical For Building Your Online Presence

Lately, I’ve been talking a good deal about building a total online presence for your business.  Creating useful and educational content is a critical piece of building up your online presence.  That kind of content helps to reinforce that you’re an expert in the industry and it helps to build credibility.  You can find outRead more

Who Should You be Watching on Google Alerts?

When I talk about one of the first rules of the internet, I tell people to listen first.  Listen to what is being asked online, what problems people are trying to solve, and what others are saying as it relates to your area of expertise.  And one of the easiest ways to actively listen onlineRead more