Green Marketing Strategies– Are You Doing Your Part?

Today, April 22, 2013, more than one billion people around the world will take part in the 43rd anniversary of Earth Day.  Some companies will take part as well and some will use Earth Day as an opportunity to enhance their green marketing strategies and some will use it to exploit yet another event asRead more

3 Critical Reasons Public Relations Should be Part of Your Small Business Marketing Plan

Public Relations is an often over-looked tactic for many small businesses.  Most business owners think it’s a technique that’s out of reach for their particular business, however, there are 3 critical reasons it needs to be part of your marketing calendar or routine and you need to make room for it. SEO The deepest form ofRead more

Does your marketing plan put strategy before tactics?

It seems every week I get a phone call or an inquiry from someone who’s just paid for advertising in a local paper or just launched a direct mail campaign and is now questioning what they’ll get in return.  Because many of these businesses used the shot-gun approach to marketing, sadly they may have justRead more