How B2B Marketing Differs From B2C Marketing

The B2B marketing vs. B2C marketing argument has been around for some time now and it’s an even more critical argument as when we talk online or digital marketing.  Regardless of what we’re shopping for these days, we do a tremendous amount of research online so that needs to be part of our marketing process.  But youRead more

Building a Client Experience

Building marketing strategy is about identifying your ideal client and being able to communicate how you’re different from the competition.  And for many small business owners, creating an element of differentiation is very challenging. Where do you start? The diagram below details a concept from Duct Tape Marketing known as The Marketing HourglassTM.  The concept is similarRead more

Follow The Duct Tape Marketing System Live

Behind every strong small business is an equally strong and well-planned marketing system.  Because marketing is not an event, but a system, it’s important to understand what that system looks like and how to build the system for your own business. Later this month, I will be joining bestselling author and the creator of the DuctRead more

Why The Handwritten Note Has Value in B2B Marketing

Is it time for High Tech High Touch Marketing?  There’s no question that technology has added a tremendous amount of value to the world of marketing.  It’s given us the ability to analyze and decipher various metrics necessary to determine the effectiveness of our marketing efforts.   But for some, high tech tools may have, inRead more