With all the social networking and on-line review sites out there, I hear a number of businesses indicate that they are reluctant to create profiles and interact for fear of a negative review or feedback. It seems most small business owners aren’t sure how to handle negative or less than flattering feedback that’s been postedRead more
Social Media–Personal vs. Professional
Posted in: Blog, social media June 28, 2010
Last week, I was talking with a group of people about Social media and using it to market your business. A question that always comes up is “How do I separate my personal life from my business on a tool like Facebook?” Interesting question. And there’s no right or wrong answer but there is somethingRead more
Is Your Brand Authentic?
Posted in: Blog, marketing system May 3, 2010
I coach a number of clients through the process of creating marketing materials for their business. And I often suggest that they tell their story—talk about how they got into their business and how they developed an interest in what they’re doing. Surprisingly, many come back to me and say that they think that noRead more