5 Simple Steps For Handling Negative On-line Reviews

With all the social networking and on-line review sites out there, I hear a number of businesses indicate that they are reluctant to create profiles and interact for fear of a negative review or feedback.  It seems most small business owners aren’t sure how to handle negative or less than flattering feedback that’s been postedRead more

Social Media–Personal vs. Professional

Last week, I was talking with a group of people about Social media and using it to market your business.  A question that always comes up is “How do I separate my personal life from my business on a tool like Facebook?” Interesting question.  And there’s no right or wrong answer but there is somethingRead more

Is Your Brand Authentic?

I coach a number of clients through the process of creating marketing materials for their business.  And I often suggest that they tell their story—talk about how they got into their business and how they developed an interest in what they’re doing.  Surprisingly, many come back to me and say that they think that noRead more

5 Lessons I’ve Learned Using Social Media

This week, I’ll be speaking with a colleague of mine about using Social Media to market your business.  Because this event includes providing some tips and tools, I decided I’d write a post about the Social Media lesions I’ve learned so far.     1. We live in an Interactive Economy.  I’m sure you’ve heard this before,Read more