In business, it’s often who you know. You can establish yourself as an industry leader simply by connecting the right people with a well-written professional email introduction. Joe comes to you and asks if you know anyone who can solve his IT problems. You’re not in IT, but you do have a great resource; Susan.Read more
Are You Memorable?
Posted in: Blog, Creating Content, Marketing System, Networking August 4, 2011
One of the reasons people shy against networking events is because, quite frankly, they’re often painful. As referral marketing and networking expert Dr. Ivan Misner says “It seems everyone goes to a networking event looking to sell, but no one goes looking to buy.” We really should be going to these events to meet interestingRead more
5 Things to Think About When Introducing You and Your Company
Posted in: Advertising, Blog, Small Business Marketing April 29, 2011
We all go to networking events so we’re all thinking about clever ways to introduce ourselves and our companies to make us memorable. I had this discussion with some participants in a workshop recently, and the challenge for both was in conveying what they do. At networking events, we want our introduction or talking logoRead more