Social Media Marketing Results—4 Elements Brands Can’t Ignore

While there’s hardly a company around that isn’t using social media marketing to some extent, many are not using it all that effectively. I hear folks commenting on how they’re not sure how to figure out their return on their investment or how to know if they’re making any kind of impact. In order toRead more

Successful Social Media Marketing –How it Fits Into Your Plan

According to some industry reports from Hubspot, 80% of marketers and 60% of sales professionals have found qualified leads via social media sites. But just because you post on social media sites, that doesn’t mean you’ll experience success. Many businesses have experienced success using social media marketing, and many have not. Just like every otherRead more

How to Engage Your Audience on Social Media

A key element to building your business through social media is being able to engage with your audience. Posting for the sake of posting won’t get you where you want to go. The goal is to capture attention and motivate people to not only become part of your business community but to also become lifelongRead more

Are You Using The Willy Nilly Approach to Social Media?

While I’m a big believer in using tools to help us automate the repetitive processes in our business, I also think there’s much benefit to ensuring that those ‘touches’ don’t sound robotic.  Do you use any kind of strategy to post or do you just put it out there willy-nilly? Just because you can automateRead more