Successful Social Media Marketing –How it Fits Into Your Plan

According to some industry reports from Hubspot, 80% of marketers and 60% of sales professionals have found qualified leads via social media sites. But just because you post on social media sites, that doesn’t mean you’ll experience success. Many businesses have experienced success using social media marketing, and many have not. Just like every otherRead more

Thought Leadership as a B2B Social Selling Strategy

Now is the time to think about thought leadership as a B2B social selling strategy.  When you are in the business of B2B selling, it is no longer enough to cold call a business professional and hope they bite. Businesses are being flooded with offers from other callers, conferences, and people in their networks. InRead more