Storytelling for Businesses–A Useful B2B Marketing Tool

Below, I’ve included an interesting infographic from Fathom that goes into detail about the power of storytelling for businesses.  I’ve written a few posts on storytelling as an effective marketing tool, but the most important reason for doing so is to make you and your company memorable. This is a great tool for B2B companies too.  You just need to takeRead more

Tell Your Story Proudly

Storytelling as an Effective Marketing Tool

Storytelling is a powerful and effective means of communicating.  It engages the audience to help them remember facts and information about you and your company. In developing marketing materials that educate, I always encourage my clients to do a little storytelling about themselves because it’s also an effective means of building trust.  And marketing isRead more