Below, I’ve included an interesting infographic from Fathom that goes into detail about the power of storytelling for businesses. I’ve written a few posts on storytelling as an effective marketing tool, but the most important reason for doing so is to make you and your company memorable. This is a great tool for B2B companies too. You just need to takeRead more
Storytelling for Businesses–A Useful B2B Marketing Tool
Posted in: B2B Marketing, Blog February 13, 2013
Tell Your Story Proudly
Posted in: Blog, Building Trust, marketing system, Video Content July 17, 2012
Storytelling as an Effective Marketing Tool
Posted in: Blog, Marketing Story February 1, 2010
Storytelling is a powerful and effective means of communicating. It engages the audience to help them remember facts and information about you and your company. In developing marketing materials that educate, I always encourage my clients to do a little storytelling about themselves because it’s also an effective means of building trust. And marketing isRead more