We all go to networking events so we’re all thinking about clever ways to introduce ourselves and our companies to make us memorable. I had this discussion with some participants in a workshop recently, and the challenge for both was in conveying what they do.
At networking events, we want our introduction or talking logo to be intriguing so people continue to engage and want to know more. For consultants, the challenge is knowing what to say that isn’t full of buzz words and long-winded explanations. So what should you be thinking about when you create your self-introduction?
1. Think about the problem that you solve? What simple, yet interesting, words can you use to convey the kind of problem of you solve? And tell them in a way that matters to them.
2. What can you say to get them to want more information? “I teach contractors how to get paid faster.” The response you’re looking for is “Hmm, how do you do that?” The idea here is to get them to engage with you and ask more questions. If you simply say “I sell insurance”, they’ll respond, “That’s nice” and move on. Think about some of the results that your clients can expect when they work with you.
3. What you can say that will be memorable? We all meet lots of people every week and we quickly forget who was who. Are there any memorable words that you can use?
4. Whatever you come up with, it needs to be repeatable. The idea is here that others should be able to easily repeat your introduction and use it to introduce you and refer you to others. And this is probably one of the most important ideas to think about when creating your talking logo.
5. Once you’ve provided a memorable introduction, you’ll need a simple follow-up answer that tells people the unique way that you solve that problem.
Frequently, we all fumble a little when we introduce ourselves to new people. Take a few minutes and try to incorporate these ideas into the way you introduce yourself. You’re sure to make yourself more memorable and it’s certain to improve the way in which others refer to you as well.
Have you heard a great introduction? Share it here and give others some ideas.