5 Things to Think About When Introducing You and Your Company
We all go to networking events so we’re all thinking about clever ways to introduce ourselves and our companies to make us memorable. I had this discussion with some participants in a workshop recently, and the challenge for both was in conveying what they do.
At networking events, we want our introduction or talking logo to be intriguing so people continue to engage and want to know more. For consultants, the challenge is knowing what to say that isn’t full of buzz words and long-winded explanations. So what should you be thinking about when you create your self-introduction?
1. Think about the problem that you solve? What simple, yet interesting, words can you use to convey the kind of problem of you solve? And tell them in a way that matters to them.
2. What can you say to get them to want more information? “I teach contractors how to get paid faster.” The response you’re looking for is “Hmm, how do you do that?” The idea here is to get them to engage with you and ask more questions. If you simply say “I sell insurance”, they’ll respond, “That’s nice” and move on. Think about some of the results that your clients can expect when they work with you.
3. What you can say that will be memorable? We all meet lots of people every week and we quickly forget who was who. Are there any memorable words that you can use?
4. Whatever you come up with, it needs to be repeatable. The idea is here that others should be able to easily repeat your introduction and use it to introduce you and refer you to others. And this is probably one of the most important ideas to think about when creating your talking logo.
5. Once you’ve provided a memorable introduction, you’ll need a simple follow-up answer that tells people the unique way that you solve that problem.
Frequently, we all fumble a little when we introduce ourselves to new people. Take a few minutes and try to incorporate these ideas into the way you introduce yourself. You’re sure to make yourself more memorable and it’s certain to improve the way in which others refer to you as well.
Have you heard a great introduction? Share it here and give others some ideas.
2 Comments
Thanks for this post Marketing Kelly.
I like #3 the best. I am horrible with remembering names and even industries the person is in.
I think in general small business owners have a pretty bad memory because there are many things they are focused on. So with that said, it’s always huge to have something memorable about you when you meet someone.
I remember this guy I used to network with that always wore his name badge sideways so people would either come and fix it or tell him it was crooked. Even something as little as this can be memorable because it won’t happen over and over and he would real them in once the dialogue started.
GREAT POST KELLY!!!!
The sideways name badge always works to get people to engage initially. But do we remember what business he was in? It’s like those commercials that have a catchy tune or some interesting dialogue, but we never remember what they’re selling.
Thanks for sharing and your comments.