RebekkaLobdell

Why You Should Consider B2B Influencer Marketing influencer marketing

Why You Should Consider B2B Influencer Marketing

Maybe it wasn’t exactly branded as such, but influencer marketing has been around for a long time. Celebrities have been paid to endorse brands for decades. However, advancements in social media marketing have driven the way businesses market themselves to change at a rapid pace and B2B influencer marketing is just one more step in…

Storytelling for Businesses–A Useful B2B Marketing Tool

Storytelling for Businesses–A Useful B2B Marketing Tool

Below, I’ve included an interesting infographic from Fathom that goes into detail about the power of storytelling for businesses.  I’ve written a few posts on storytelling as an effective marketing tool, but the most important reason for doing so is to make you and your company memorable. This is a great tool for B2B companies too.  You just need to take…