Blog is a Four Letter Word

To increase traffic to your web site, blogging the key

Every week, small business owners tell me they don’t think their online presence is working for them. So the first step here is to look at the level of traffic that’s actually stopping by your web site. There are a few key indicators to look at and see if it’s improving over time. Check out this post so you know where to start and what to look for.

The only way to know for sure is to monitor your stats over time. But it’s important to also know that if nothing ever changes on your web site, there’s really no reason for anyone to return. While that sounds kind of harsh, it’s the truth. The best way to add fresh content to your web site is to add a blog.

Blog is actually a contraction of words web and log and a really simple definition is that it’s just regular entries of commentary. In order for people to want to read what you have to share, you want to make sure you’re providing useful and valuable information and if you can make it entertaining, even better.

Web sites that have a blog get 55% more traffic than sites that don’t have a blog. Adding regular content to your web site by blogging also ensures that your site gets indexed regularly by the search engines. If nothing on your site ever changes, the search engines also feel there’s no reason to return and re-index.

Seriously, if your goal is to increase traffic to your web site, blogging on a consistent and regular basis is really the key. Providing interesting and valuable content to your audience will encourage people to come back, to start talking about you, and to tell others about you.

Blogging alone will help to drive more traffic to your web site, but if you’re going to invest the time to blog and create content, then I’d like you to think about some other activities you can do to amplify the messages that you’re putting out there. Stay tuned for some thoughts on that next week.

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